The Higgins Report: What’s in the Cards for the Economy?
Inflation’s down, will interest rates follow?
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The Higgins Report: Is the Economy Headed for a Crash Landing?
Banking industry woes could make for a rocky ride
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Marketing 101: Be Discoverable
Ways to raise your online profile
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The Higgins Report: Wage Relief
Another strong jobs report helped curb rising pay
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Hit to the Opposite Field
Increase your batting average on extended warranty sales
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Why Referral Bonuses Work
Five good reasons to start a referral program at your store
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The Higgins Report: Where Have All the Workers Gone?
Five million potential employees are still missing in action
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The Higgins Report: Three Readings in One
A trio of economic barometers suggest smooth sailing ahead
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‘No Thanks!’
How to overcome your customers’ warranty objections
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Omnichannel Retail is Key to Driving Growth
Comprehensive plug-in solutions have become essential to building customer loyalty
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R-E-S-P-E-C-T
What goes around comes around
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Time to Buy Stock in Acrylic!
YSN welcomes retail design expert Lyn Falk, who will contribute columns regularly on ways to enhance members’ showrooms, traffic and sales.
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Want to Build a Bigger Basket? Accessorize!
When I first started in retail, I was in high school and trying to buy my first car. The lessons I learned then in the retail environment started to resonate when I embarked on my post-college career with a computer manufacturer supporting retail outlets.
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What’s in Store for Retail in the 2020s
No matter your business model, your marketing savvy or your dealer smarts, retail is more difficult now than it was five years ago – which was radically different than five years before that!
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Don’t Become a Box of Brillo
As I was doing my Super Bowl KP duty, I thought back to the time when cleaning pots and pans meant scouring them with steel wool pads.
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Google’s BERT Update: How This Affects Your Digital Marketing
Move over Sesame Street, there’s a new Bert in town. Google’s BERT algorithm update rocked the SEO world at the end of October. This impacts our digital marketing efforts in several ways, but first things first: what does BERT even stand for?
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T’was The Day Before Christmas (with Apologies to Clement Moore)
T’was the day before Christmas, and all through our store,
The traffic was absent, a salesman could snore.
Start Planning Your 2020 Promotions Now!
With 2019 coming to a close, the time is ripe to devise your 2020 marketing plan.
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Welcome to WHY2K 2020
It’s hard to believe but we are just hours away from the 20th anniversary of Y2K. You may remember that time, when we partied like it was 1999 (because it was 1999), and worried about dire predictions for the turn of the millennium.
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Stranger Than Truth! Amazing Predictions for 2020!
Whether you browse the headlines of Weekly World News or cast a glance at the National Enquirer at the supermarket checkout, you may have seen these outlets touting bold revelations for 2020.
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