Pieratt’s Pulls No Punches with TV Viewers

In his keynote address at last week’s Summit, Marcus Sheridan counseled members to be honest and transparent in their dealings with customers. But BrandSource dealer Michael Cox of Pieratt’s took that credo to new heights this week in a TV news report about delivery delays. Speaking on camera with local CBS affiliate WKYT, the Lexington, Ky.-based appliance, furniture, bedding and TV retailer was forthright about industrywide supply snafus and extended delays on special orders.

Read more