It’s in the Bag (or Rather, On It)
Don’t underestimate the marketing might of a branded shopping bag
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ExpertSource
The Declaration of Independents
This Sunday, July 4, is the 245th anniversary of the signing of the Declaration of Independence. Fifty-six colonists hopped on the 18th-century version of a Zoom call and told King George III of England, “Ye can shinny up a thy flagpole.”
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Customer Service Can Make or Break Your Business
Every employee should be trained to best represent your store
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It’s Getting Better All the Time
It’s a great time to be alive in this world of ours.
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Put Your Marketing Pedal to the Metal
This is no time to cut your ad spend
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Has Home Ownership Become a Distant Dream?
social order. And filling that home with furnishings, major appliances and consumer electronics is what keeps BrandSource dealers in business.
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Half of All Selling is 90% Mental
A better approach to sales floor math
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Is a Recession Inevitable?
Perhaps, but we’ve been through worse
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The Money-Back Guarantee
Offering a partial refund on unused service plans can help close the sale
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Are You Saving Enough for Retirement?
As most financial advisors will tell you, Americans are doing a fairly poor job of saving enough for a comfortable retirement.
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On-the-Job Training
Freshly minted high school grads have much to offer your store
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What Employees Value Most
See how well you understand your workers
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Major Appliance Delivery Problems That Consumers Should Consider
Four important reasons they should shop your store
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Omnichannel Marketing: An Embarrassment of Riches
But make sure you choose the right channels to reach your audience
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Who’s Your Champion?
Appointing a service plan point person can supercharge attachment sales
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How to Serve Up a Winning Sales Presentation
Like a gourmet dish, effective mattress selling requires unique ingredients
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How to Beat the Boxes
In our service-based retail world, the little guys and gals can beat the big boxers every day. It was just a few weeks ago that I got to experience it up close and personal.
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Not Selling Furniture Protections Plans?
Here’s why you should consider doing so
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Grilling Me Softly: Top Ten Interview Questions
And a score sheet to grade them
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National (fill in the blank) Day
Retail holidays we’d like to see
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