Let’s Put on a (Virtual) Show: AVB’s Jennifer Baldwin on Staging Immersive Events

Last summer marked the industry’s first major foray into online trade events with BrandSource’s 2020 Virtual Convention. AVB’s Senior Leadership Team made the tough call early on in the interest of attendee safety as the pandemic continued to grip the nation, and it was up to the AVB Events team, led by Customer Experience GM Jennifer Baldwin, to make it happen.

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