Bridging the Digital Divide
AVB Marketing’s Kate Morris links members’ tech and retail worlds.
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Education
How to Handle Customer Complaints
Why being defensive can be offensive
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The Golden Thread
Service contracts can help cultivate customer loyalty
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The Higgins Report: Strong Medicine
A still vital economy augurs further rate hikes
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The Bigger They Are, the Harder They Fall
A cautionary tale about the consequences of complacency
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Death By a Thousand Paper Cuts
Undercharging for delivery is bleeding you dry
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R-E-S-P-E-C-T
What goes around comes around
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Aim High: The Bottom Line on Bottom-Up Selling
It’s always better to start at the top
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The Price of Declining is Costly
Why customers can’t afford to pass on a protection plan
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Convention Recap: Are You Suffering from FORP?
Don’t sell yourself, and your services, short By Rich Lindblom, AVB Marketing By now, most folks have probably heard of
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Your Salesperson Will See You Now…
Got an appointment? You can now add appliance sales associate to the list that includes your doctor, your barber, your accountant and your dog groomer.
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Think Crime Doesn’t Pay? Think Again
Retailers bear the cost of a growing theft problem
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The Declaration of Independents
This Sunday, July 4, is the 245th anniversary of the signing of the Declaration of Independence. Fifty-six colonists hopped on the 18th-century version of a Zoom call and told King George III of England, “Ye can shinny up a thy flagpole.”
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Is a Recession Inevitable?
Perhaps, but we’ve been through worse
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On-the-Job Training
Freshly minted high school grads have much to offer your store
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What Employees Value Most
See how well you understand your workers
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Major Appliance Delivery Problems That Consumers Should Consider
Four important reasons they should shop your store
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Omnichannel Marketing: An Embarrassment of Riches
But make sure you choose the right channels to reach your audience
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Who’s Your Champion?
Appointing a service plan point person can supercharge attachment sales
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How to Serve Up a Winning Sales Presentation
Like a gourmet dish, effective mattress selling requires unique ingredients
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