You Might Want to Rethink That Social Media Post

Many people consider all social media content to live fast and die young. Post it today and by tonight it’s forgotten. Well reader, if that’s true then please explain all the embarrassing photos of me that seem to surface before every class reunion. I am dropping in today to help shake that single use, post-and-ghost way of thinking out of your brand’s voice on social media.

Read more

Let’s Put on a (Virtual) Show: AVB’s Jennifer Baldwin on Staging Immersive Events

Last summer marked the industry’s first major foray into online trade events with BrandSource’s 2020 Virtual Convention. AVB’s Senior Leadership Team made the tough call early on in the interest of attendee safety as the pandemic continued to grip the nation, and it was up to the AVB Events team, led by Customer Experience GM Jennifer Baldwin, to make it happen.

Read more