Omnichannel Marketing: An Embarrassment of Riches
But make sure you choose the right channels to reach your audience
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Education
The Nine Biggest SEO Fallacies
Second of two parts
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The Nine Biggest Fallacies About SEO
First of two parts
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How to Drive Foot Traffic to Your Store
Google’s new PMAX ad unit packs a powerful AI punch
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The Problem with Online PDFs
Repurposing your print flyers is a digital dead end
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With a Cherry on Top
When I was a schoolkid, “Pretty please, with a cherry on top” made any ask a little sweeter. But it’s pretty much gone today.
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Turn Your Showroom into a Showplace
In the digital age, the value of a memorable in-store customer experience can’t be overstated.
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The Cost of NOT Doing Business
Many elements factor into profitability for retailers, and sometimes they’re not immediately obvious.
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Keys to Creating a Great Customer Experience
How important is the way your customers feel when they step into your store? Much more, as it turns out, than you might think.
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News You Can Use
It’s getting more difficult these days to tell if news stories are coming from The Wall Street Journal, your local Picayune or the National Enquirer
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Rate Cuts Here We Come
Last week’s Consumer Price Index (CPI) came in at 2.5%, down 0.4% from July and the lowest level we have seen since early 2021.
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Don’t Forget the Delivery Experience
In the fulfillment business, the experience of the delivery seems to matter just as much as the delivered item itself.
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Wanna Keep a Customer for Life?
Friends and readers often ask me, “Isn’t exhausting to travel weekly for business?” I usually tell them it’s one of my favorite parts of the job. I get to see cities and towns and tiny burgs. Nothing beats meeting people where they live.
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Staying Ahead of the Curve
In today’s rapidly changing market, staying informed about the latest trends in home goods including appliances, furniture, mattresses and electronics is crucial for dealers, vendors and savvy consumers alike.
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Opportunity Knocks: The Luxury Market is Booming
After purchasing the company from their dad, Steve’s Appliances’ third-generation owners felt it was time for a change.
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The Outage that Ate the World
Prepare your business in advance for any unforeseen circumstances that could cripple operations.
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U.S. Economy Ripe for a Rate Cut
It appears, based on the second-quarter GDP, that the economy is headed for a soft landing and will soon be ready for a much-anticipated rate cut.
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Retailers’ Seven Deadly Sins, Part II
Last week I cited four of the Seven Deadly Sins of Retail, any of which can lead to missed opportunities for growth, profit and comfort.
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Pathway to Sales
When times get tougher and competition grows fiercer, the temptation to cut prices can become overwhelming. Customers always want a deal, don’t they?
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