Understanding SEO (and How to Know if Your Digital Agency Does Too)

April 12, 2021April 12, 2021 William Glade

One of the most inscrutable of these is search engine optimization, or SEO. This is due to the seemingly confusing, technical and frankly mystical nature of getting your website to rank high on search engines like Google.

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Google’s BERT Update: How This Affects Your Digital Marketing

November 18, 2019January 28, 2020 William Glade expertsource, google

Move over Sesame Street, there’s a new Bert in town. Google’s BERT algorithm update rocked the SEO world at the end of October. This impacts our digital marketing efforts in several ways, but first things first: what does BERT even stand for?