Omnichannel Marketing: Pick Your Platforms Wisely
Match the channel to your target audience to maximize impact
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Author: William Glade
Omnichannel Marketing: An Embarrassment of Riches
But make sure you choose the right channels to reach your audience
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Understanding SEO (and How to Know if Your Digital Agency Does Too)
One of the most inscrutable of these is search engine optimization, or SEO. This is due to the seemingly confusing, technical and frankly mystical nature of getting your website to rank high on search engines like Google.
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Google’s BERT Update: How This Affects Your Digital Marketing
Move over Sesame Street, there’s a new Bert in town. Google’s BERT algorithm update rocked the SEO world at the end of October. This impacts our digital marketing efforts in several ways, but first things first: what does BERT even stand for?
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