Is Your Store Invisible to Shoppers?
How to help your future customers find you
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Author: Rich Lindblom
The Great Reset Has Begun
Don’t let the box stores reclaim their share
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How to Handle Customer Complaints
Why being defensive can be offensive
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The Bigger They Are, the Harder They Fall
A cautionary tale about the consequences of complacency
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Death By a Thousand Paper Cuts
Undercharging for delivery is bleeding you dry
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Aim High: The Bottom Line on Bottom-Up Selling
It’s always better to start at the top
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Convention Recap: Are You Suffering from FORP?
Don’t sell yourself, and your services, short By Rich Lindblom, AVB Marketing By now, most folks have probably heard of
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Convention Recap: We’ve Got a Solution for That
In today’s retail world, a best-in-class website is indispensable to running a successful business, and fortunately for BrandSource members, the AVB Marketing team (AVBM) is an expert at just that.
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Convention Recap: What Are You Afraid Of?
Change is scary, but falling behind is scarier
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C’mon, Do I Really Need a Point Of Sale System?
A fully functional system can make all the difference
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Should You Stay or Should You Go?
One of my favorite bands in the ’80s was The Clash, and a favorite song of theirs is Should I Stay or Should I Go?
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Warranty Service is a Dual-Edged Sword. Don’t Cut Yourself!
The Warranty Service educational session at this month’s Summit in Las Vegas kicked off with “The Professor”— AVB’s ServiceSource point man Paul MacDonald — candidly sharing his thoughts on the merits of warranty service.
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Times Have Changed; So Has Communication
How digital marketing changed my life. Literally. By Rich Lindblom, AVB The very first thing I learned in speaking with
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BrandSource Hosts New Member Shindig at Summit
Last August I helped man the YourSource News table at the First Timers’ event, which kicked off the Convention in Nashville.
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How to Get the Most Out of Summit 2022
Since joining BrandSource some 17 years ago, first as a member and now as an AVB employee, I have been to over 20 Conventions and Summits.
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The Perfect Customer Greeting
nd why using the wrong one can derail a sale.
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How to Increase Your Margins By 10%, Right Now
There is an absolute cash cow out there that some dealers are totally ignoring, or at least not fully milking, and that is extended service plans (ESPs).
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Unhappy Customers are a Blessing in Disguise
Raise your hand if you hate dealing with customer complaints. Go ahead, you know you want to.
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Dollars and Sense
When you get right down to it, we all show up to work for one basic reason: to make money.
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What Employees Value More than Raises
My father told me something nearly 40 years ago that is just as relevant today, if not more so, than the day he said.
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