Education ExpertSource Featured Magazine

How To Know If Your Digital Marketing is Working

September 23, 2019January 28, 2020 Mark Baird digital marketing

It used to be that the only way we knew if a newspaper ad, radio commercial or television spot worked was if people were walking through the door and buying, and we accepted that as the metric.

Education Featured Magazine

Creating Your Voice For Digital Marketing

July 11, 2019January 28, 2020 Mark Baird digital marketing, education

First of all, your brand already has a voice. Is, however, it the right voice? Is your voice so quiet it’s barely heard, or falls on deaf ears? Does it accurately represent your brand, who you are and what you do?

What Goes Up: Following several quarters of accelerated sales, home goods bellwether Conn’s, with over 170 stores across 15 states, said a 13% decline in furniture and mattress revenue and a 25% decline in appliance sell-through contributed to an operating loss of $20 million within its retail segment for the three months ended April 30. Conns Inc.

Short Circuited: Best Buy’s sales and profits continued to deteriorate in the first quarter amid what the company described as an electronics recession, although it anticipates a rebound later this year or in 2024. StarTribune

If You Can’t Beat ’Em: Amazon said its independent sellers — which include ProSource members Abt Electronics, Walts TV and World Wide Stereo — collectively sold more than 4.1 billion products through its site last year, averaging more than $230,000 in sales. Amazon Small Business Empowerment Report

Author: Mark Baird

How To Know If Your Digital Marketing is Working

Creating Your Voice For Digital Marketing

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