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Author: Lyn Falk

ExpertSource Featured 

It’s in the Bag (or Rather, On It)

June 30, 2022July 1, 2022 Lyn Falk

Don’t underestimate the marketing might of a branded shopping bag

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ExpertSource Featured 

What Does Your Store Sound Like?

April 4, 2022April 4, 2022 Lyn Falk

What customers hear is almost as important as what they see By Lyn M. Falk, Retailworks, Inc. Have you ever

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Education ExpertSource Featured 

How to Build a Retail Brand

December 2, 2021December 3, 2021 Lyn Falk

Most people think of a brand as a two-dimensional logo, which is made up of a font, color palette, and sometimes a graphic.

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Education ExpertSource Featured 

The Point About Focal Points

September 29, 2021October 1, 2021 Lyn Falk

Focal points are amazing tools that can affect how your customers travel through your store and help create that ever-important emotional engagement during the shopping experience.

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Education ExpertSource Featured 

How to Improve Your Counter Encounters

May 19, 2021May 19, 2021 Lyn Falk

A service counter is often one of the first things customers see when they enter a store. It’s often the first point of reference.

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Education ExpertSource Featured 

Five Lighting Tips Every Retailer Should Know

March 17, 2021March 17, 2021 Lyn Falk

Lighting is the most important design element in a retail environment.

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Education ExpertSource Featured 

Sign of the Times: Creating Signage Customers Will Actually Read

January 20, 2021March 3, 2021 Lyn Falk

Sign pollution. It’s alive and well in the U.S.A., yet customers don’t read most of the signage posted in retail environments. Here’s why.

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Education ExpertSource Featured 

Retailing in a Post-COVID World

December 28, 2020March 3, 2021 Lyn Falk

There is a light at the end of the COVID tunnel, and it’s sunlight (not a train)!

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Education ExpertSource Featured 

Six New Design Trends to Pep Up Your Product Displays

November 17, 2020March 3, 2021 Lyn Falk

With 2021 nearly here (thank heavens), it’s not too early to ask, “What’s on the horizon in the world of design?”

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Education ExpertSource Featured 

Preparing Your Store for the Holidays

October 20, 2020March 3, 2021 Lyn Falk

According to some reports, consumers are going to start their holiday shopping in October, so that means it’s already time to deck the halls —now! Here is a helpful checklist to get you started:

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Covid Info Hub Education ExpertSource Featured 

Improving Your Showroom Appeal During the Pandemic, Part 2

September 16, 2020March 3, 2021 Lyn Falk

As we continue to navigate our way through business during COVID-19, we have to remind ourselves that it’s imperative to make sure our shopping environments are always safe, informative and upbeat, whether we’re in a pandemic or not. It just makes long-term sense to operate this way.

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Covid Info Hub Education ExpertSource Featured 

Improve Your Curb Appeal During the Pandemic

August 18, 2020March 3, 2021 Lyn Falk

COVID-19 has certainly altered the retail shopping landscape, at least for the time being.

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Education ExpertSource Featured 

How to Create Captivating Store Displays

July 17, 2020July 17, 2020 Lyn Falk

The importance of in-store displays cannot be overstated.

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Education ExpertSource Featured 

Time to Buy Stock in Acrylic!

June 19, 2020June 19, 2020 Lyn Falk expertsource

YSN welcomes retail design expert Lyn Falk, who will contribute columns regularly on ways to enhance members’ showrooms, traffic and sales.

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News Briefs

Bedding Bust: Top 10 mattress maker Corsicana Mattress Co. has filed for voluntary Chapter 11 bankruptcy protection to streamline the business and prepare for a possible sale, while promising uninterrupted service to customers. Furniture Today

Sayonara: Japanese tech and appliance vendor Sharp Electronics will adopt English as the company’s official language next year to support a renewed push into global markets. Nikkei Asia

Dawn of the Dead: Amazon is developing technology that will allow its Alexa virtual assistant to speak in the voice of deceased family and friends. CNET

Upcoming Events

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    March 19, 2023 - March 22, 2023
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    August 27, 2023 - August 30, 2023

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About Us


YourSource News is the news and information platform of BrandSource, the leading merchandising organization for independent appliance, home furnishings and consumer tech dealers. Its parent company, AVB, is a $24 billion member-driven co-op that provides merchandising, financing and, through its AVB Marketing arm, digital marketing services to over 5,000 independent dealers in the U.S. and Canada. BrandSource’s sister divisions and affiliates include ProSource (consumer tech and custom integration); TRIB Group (rent-to-own); Mega Group (Canada); and HFA Buying Source, serving home furnishings dealers nationwide.

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Business is more complex than ever, but tracking your customer interactions shouldn’t be! The HUB allows you to meet all of your e-commerce demands and more! Ask your BrandSource rep about it!
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Business is more complex than ever, but tracking your customer interactions shouldn’t be! The HUB allows you to meet all of your e-commerce demands and more! Ask your BrandSource rep about it!
3 weeks ago
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1/9
The Great Plains region meeting in Omaha, NE has kicked off strong! A fun reception, presentations by Jarred Roy and even celebrating Rodney Mathias’ birthday are just a few things this well attended meeting has enjoyed! 

Pictured L to R: Great Plains RM Brian Lawrence, Logan Tuxhorn of Olliff Boeve Furniture, Bill Canham of Canham Maytag, Rodney Mathis, BrandSource Member Relations, Jarred Roy, BrandSource VP of Sales, and Titon Rudra from LG.
The Great Plains region meeting in Omaha, NE has kicked off strong! A fun reception, presentations by Jarred Roy and even celebrating Rodney Mathias’ birthday are just a few things this well attended meeting has enjoyed! 

Pictured L to R: Great Plains RM Brian Lawrence, Logan Tuxhorn of Olliff Boeve Furniture, Bill Canham of Canham Maytag, Rodney Mathis, BrandSource Member Relations, Jarred Roy, BrandSource VP of Sales, and Titon Rudra from LG.
The Great Plains region meeting in Omaha, NE has kicked off strong! A fun reception, presentations by Jarred Roy and even celebrating Rodney Mathias’ birthday are just a few things this well attended meeting has enjoyed! 

Pictured L to R: Great Plains RM Brian Lawrence, Logan Tuxhorn of Olliff Boeve Furniture, Bill Canham of Canham Maytag, Rodney Mathis, BrandSource Member Relations, Jarred Roy, BrandSource VP of Sales, and Titon Rudra from LG.
The Great Plains region meeting in Omaha, NE has kicked off strong! A fun reception, presentations by Jarred Roy and even celebrating Rodney Mathias’ birthday are just a few things this well attended meeting has enjoyed! 

Pictured L to R: Great Plains RM Brian Lawrence, Logan Tuxhorn of Olliff Boeve Furniture, Bill Canham of Canham Maytag, Rodney Mathis, BrandSource Member Relations, Jarred Roy, BrandSource VP of Sales, and Titon Rudra from LG.
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The Great Plains region meeting in Omaha, NE has kicked off strong! A fun reception, presentations by Jarred Roy and even celebrating Rodney Mathias’ birthday are just a few things this well attended meeting has enjoyed! Pictured L to R: Great Plains RM Brian Lawrence, Logan Tuxhorn of Olliff Boeve Furniture, Bill Canham of Canham Maytag, Rodney Mathis, BrandSource Member Relations, Jarred Roy, BrandSource VP of Sales, and Titon Rudra from LG.
1 month ago
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2/9
Furniture Technology Source is set up and ready at the Southern California Furniture & Accessory Market in Long Beach, California! #FurnitureTechnologySource
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Furniture Technology Source is set up and ready at the Southern California Furniture & Accessory Market in Long Beach, California! #FurnitureTechnologySource
2 months ago
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3/9
Happy Mother's Day to all the wonderful mothers in our BrandSource family!
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Happy Mother's Day to all the wonderful mothers in our BrandSource family!
2 months ago
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4/9
Good times at the BrandSource North Central Region Meeting in Duluth, MN! Lots of action at the Duckpin tonight, including Meg Bellrichard giving it her best shot!
Good times at the BrandSource North Central Region Meeting in Duluth, MN! Lots of action at the Duckpin tonight, including Meg Bellrichard giving it her best shot!
Good times at the BrandSource North Central Region Meeting in Duluth, MN! Lots of action at the Duckpin tonight, including Meg Bellrichard giving it her best shot!
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Good times at the BrandSource North Central Region Meeting in Duluth, MN! Lots of action at the Duckpin tonight, including Meg Bellrichard giving it her best shot!
2 months ago
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5/9
A good time was had by all during the Young Professionals event at Minus5 Ice Bar last night, sponsored by Serta! @brandsourceyp
A good time was had by all during the Young Professionals event at Minus5 Ice Bar last night, sponsored by Serta! @brandsourceyp
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A good time was had by all during the Young Professionals event at Minus5 Ice Bar last night, sponsored by Serta! @brandsourceyp
4 months ago
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6/9
That’s a wrap for the 2022 Summit! Alan and Allyssa sat down with AVB Vp of Events and Customer Experience Jennifer Baldwin for some closing thoughts! #OwnIt22
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That’s a wrap for the 2022 Summit! Alan and Allyssa sat down with AVB Vp of Events and Customer Experience Jennifer Baldwin for some closing thoughts! #OwnIt22
4 months ago
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7/9
Check out YSN’s Tuesday Recap with the A Team! #OwnIt22
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Check out YSN’s Tuesday Recap with the A Team! #OwnIt22
4 months ago
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8/9
Jim Ristow's State Of The Union was inspiring and information as always with a very forward looking perspective. Here's YSN's recap! #OwnIt22
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Jim Ristow's State Of The Union was inspiring and information as always with a very forward looking perspective. Here's YSN's recap! #OwnIt22
4 months ago
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9/9
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