Author: Lyn Falk

Most people think of a brand as a two-dimensional logo, which is made up of a font, color palette, and sometimes a graphic.

Focal points are amazing tools that can affect how your customers travel through your store and help create that ever-important emotional engagement during the shopping experience.

A service counter is often one of the first things customers see when they enter a store. It’s often the first point of reference.

Lighting is the most important design element in a retail environment.

Sign pollution. It’s alive and well in the U.S.A., yet customers don’t read most of the signage posted in retail environments. Here’s why.

There is a light at the end of the COVID tunnel, and it’s sunlight (not a train)!

With 2021 nearly here (thank heavens), it’s not too early to ask, “What’s on the horizon in the world of design?”

According to some reports, consumers are going to start their holiday shopping in October, so that means it’s already time to deck the halls —now! Here is a helpful checklist to get you started:

The importance of in-store displays cannot be overstated.