Handle with Care
Don’t pitch a protection plan by disparaging the product
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Author: J.R. Zirkelbach
Go Pro or Go Home
It’s time to step up to the plate for service contract sales
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Hit to the Opposite Field
Increase your batting average on extended warranty sales
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‘No Thanks!’
How to overcome your customers’ warranty objections
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The Golden Thread
Service contracts can help cultivate customer loyalty
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The Price of Declining is Costly
Why customers can’t afford to pass on a protection plan
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Get it in Writing
Why you need to document your extended service snubs
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Who’s Your Champion?
Appointing a service plan point person can supercharge attachment sales
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How to Sell More Service Contracts
Consider setting performance requirements to increase these high-margin attachments
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