Loud and Clear
Misunderstandings abound in pop music — and mattress sales
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Author: Gordon Hecht
P.O.P Quiz
Break out the summertime fanfare
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How Deep is Your Bench?
Better have a contingency plan in place
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How to Steal the Retail Jackpot
Six sure bets for boosting revenue
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Five for Writing
Five simple questions for your indecisive shopper
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Put Me In (and) Coach
There’s a reason for pre-game warmups
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Beyond Product Specs
Sell to your customers’ desires
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Four on the Floor
Make your retail business rock steady
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Sharpening the Old Saw
Haste makes waste, so don’t rush through this story
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Get the Memo?
How shared experiences help foster sales
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But Wait, There’s More!
The art of the late-night demo
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It’s Valentine’s Day — and Time to Fall in Love with Profits Again
And take some lessons from those silly love songs.
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The King of Clubs
And you thought merchandising YOUR store was tough
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Changing of the Guard
The sun is rising on a new generation of shoppers
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Surviving the Winter No Storm
How to avoid the cold shoulder in the showroom
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The Recipe for Success
Make sure you have the right ingredients
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The Sum of the Parts
There’s more to your store than the name on the door
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How to Create a Traffic Jam
Make marketing a top resolution for 2024
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Stranger Than Fiction
Bold home furnishings predictions for 2024
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The ‘Jennifer’ Stamp of Approval
Pleasing your core customer is your primary duty
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