It doesn’t matter if your business is B2B, B2C, DTC, HR, NFL or XYZ. At some point you’re sure to encounter someone that is unhappy with your product, service, policies or the thickness of the TP in the washroom.
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Last week we shut the door on 2020. While some of us had triumphs and victories, I haven’t talked to many who aren’t looking forward to turning the page to 2021, with the hope of a return to good times for our businesses.
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Those of us born way back when there were only 48 united states probably remember the hot Summer of ’69.
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Hang around any retail store with a gathering of more than one sales veteran and you’ll be sure to hear the war stories about “the good ol’ days of retail.”
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By the end of today or maybe tomorrow morning you’ll be tearing November off your wall calendar. That leaves only December, with the magical red Day No. 25 in the lower right corner.
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In 1913 Eleanor H. Porter wrote an endearing and enduring novel centering on the title character, Pollyanna Whittier, an 11-year-old orphan with unwavering optimism.
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Special days on the calendar were created to honor achievement, courage, festivals and America’s unique customs. While in our retail world they often turn into opportunities to sell more merchandise, we also need to take a step back and recall the real meaning of these days.
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Winning in retail, just like winning in sports, doesn’t just happen. It comes from a good game plan, the right players and coaches, and riding out the waves of adversity.
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You ask for a product, some help, or complete a purchase, and even though you are the customer, you say “Thank you” to the clerk or server. They casually look back at you and respond, “No problem.”
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Business owners that make a large investment in payroll need to make a small investment in time to explain how wages work.
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In a normal year, this is about the time that the major league baseball pennant races are getting interesting and football season is starting to fire up.
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It was just ten short years ago when businesses had the upper hand in hiring, and finding good employees was as easy as putting up a “Help Wanted” sign or posting something on social media.
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The business owners and entrepreneurs reading this article share a common drive with folks like Sam Walton, James Cash Penney and Mary Kay Ash.
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Those old time TV cops would have made great salespeople, because asking the right questions can help you solve the mystery of finding the right mattress for your shopper.
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Compared to the history of the world, my history with our retail world is rather short, only about 47 years. I was lucky enough to start my first real job in May 1973, just ahead of a world-changing, albeit manufactured crisis that affected retail in a big way (see Crisis No. 1).
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Ask someone to describe a rice cake and they’d probably tell you “It’s about the same diameter as a CD, only 10 times thicker, and the CD tastes better.”
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I don’t believe in the old saw “The customer is always right,” but I do believe that it is our job to make them right.
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Twenty years is a long time in the entertainment industry, and if you were watching television sometime between the Everly Brothers warbling “Crying in the Rain” (1962) and John Mellencamp belting out “Hurts So Good” (1982), then you probably saw Gene Rayburn host a show called “The Match Game.”
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Theodore Geisel, who you may know better as Dr. Seuss, probably never thought of himself as a business writer.
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OMG! Sometimes I just have to SMH when I see all of the initialism used in modern day communication.
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