Making a Splash in a Sea of Sameness
Rule No. 1 of marketing, and retail in particular, seems to always be the same: If something works, then run it until you beat the snot out of it and watch it die.
Read more
Author: Gordon Hecht
Little Big Men
Today’s retail world may seem like a frightening chapter in a fairy tale. Here’s some thoughts on how to deal with the storybook characters you may have on your store team.
Read more
Are We There Yet??? Retail Takeaways from the Lighter Side of Social Media
It was the favorite whine for kids whose parents would take them on long road trips (like New York to Disneyland) with no rest stops.
Read more
Honey Don’t
If you are reading this article, congratulations! It means that you’ve made it through another week of shelter-at-home. And if your showroom is still open it was probably a week of minuscule traffic.
Read more
Opinion: Independents’ Day
Over 2,600 years ago Sun Tzu, the great military leader and strategist, proclaimed, “In times of peace prepare for war. In times of war prepare for peace.” His advice rings more true today than ever.
Read more
Filling the Empty Seat
It’s hard to deny: the U.S. economy has provided amazing job opportunities in the last few years.
Read more
Make Valentine’s Day More Than Just a Box of Chocolates
February is typically a big mattress month due to Presidents Day, but the more celebrated occasion is, of course, Valentine’s Day.
Read more
Don’t Become a Box of Brillo
As I was doing my Super Bowl KP duty, I thought back to the time when cleaning pots and pans meant scouring them with steel wool pads.
Read more
Stranger Than Truth! Amazing Predictions for 2020!
Whether you browse the headlines of Weekly World News or cast a glance at the National Enquirer at the supermarket checkout, you may have seen these outlets touting bold revelations for 2020.
Read more
Welcome to WHY2K 2020
It’s hard to believe but we are just hours away from the 20th anniversary of Y2K. You may remember that time, when we partied like it was 1999 (because it was 1999), and worried about dire predictions for the turn of the millennium.
Read more