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Author: Gordon Hecht

Education ExpertSource Featured 

Why Cookie-Cutter Solutions Don’t Cut It

January 25, 2021January 25, 2021 Gordon Hecht

It doesn’t matter if your business is B2B, B2C, DTC, HR, NFL or XYZ. At some point you’re sure to encounter someone that is unhappy with your product, service, policies or the thickness of the TP in the washroom.

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Education ExpertSource Featured 

Retail Resolutions

January 4, 2021January 4, 2021 Gordon Hecht

Last week we shut the door on 2020. While some of us had triumphs and victories, I haven’t talked to many who aren’t looking forward to turning the page to 2021, with the hope of a return to good times for our businesses.

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Education ExpertSource Featured 

To Infinity and Beyond

December 14, 2020December 14, 2020 Gordon Hecht

Those of us born way back when there were only 48 united states probably remember the hot Summer of ’69.

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ExpertSource Featured 

Working Hard vs. Hardly Working

December 7, 2020December 7, 2020 Gordon Hecht

Hang around any retail store with a gathering of more than one sales veteran and you’ll be sure to hear the war stories about “the good ol’ days of retail.”

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Education ExpertSource Featured 

It’s a Wonderful Season

November 30, 2020November 30, 2020 Gordon Hecht

By the end of today or maybe tomorrow morning you’ll be tearing November off your wall calendar. That leaves only December, with the magical red Day No. 25 in the lower right corner.

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Education ExpertSource Featured 

Lessons Learned the Hard Way

November 23, 2020November 23, 2020 Gordon Hecht

In 1913 Eleanor H. Porter wrote an endearing and enduring novel centering on the title character, Pollyanna Whittier, an 11-year-old orphan with unwavering optimism.

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ExpertSource Featured 

The Best Bet May Be a Vet

November 9, 2020November 9, 2020 Gordon Hecht

Special days on the calendar were created to honor achievement, courage, festivals and America’s unique customs. While in our retail world they often turn into opportunities to sell more merchandise, we also need to take a step back and recall the real meaning of these days.

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ExpertSource Featured 

The Artful Dodgers

November 2, 2020November 2, 2020 Gordon Hecht

Winning in retail, just like winning in sports, doesn’t just happen. It comes from a good game plan, the right players and coaches, and riding out the waves of adversity.

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Education ExpertSource Featured 

‘No Problem?’ It’s a Problem!

October 26, 2020October 26, 2020 Gordon Hecht

You ask for a product, some help, or complete a purchase, and even though you are the customer, you say “Thank you” to the clerk or server. They casually look back at you and respond, “No problem.”

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Education ExpertSource Featured 

Paying Attention To Pay

October 22, 2020October 22, 2020 Gordon Hecht

Business owners that make a large investment in payroll need to make a small investment in time to explain how wages work.

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ExpertSource Featured 

Fourth and Goal

September 27, 2020September 27, 2020 Gordon Hecht

In a normal year, this is about the time that the major league baseball pennant races are getting interesting and football season is starting to fire up.

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Covid Info Hub Education ExpertSource Featured 

How to Become a Recruitment Dynamo

September 14, 2020September 14, 2020 Gordon Hecht

It was just ten short years ago when businesses had the upper hand in hiring, and finding good employees was as easy as putting up a “Help Wanted” sign or posting something on social media.

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Education ExpertSource Featured 

Why Store Owners Should Promote Themselves to Sales Associate

August 27, 2020August 27, 2020 Gordon Hecht

The business owners and entrepreneurs reading this article share a common drive with folks like Sam Walton, James Cash Penney and Mary Kay Ash.

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ExpertSource Featured 

The Story You Are About to Read is True

August 10, 2020August 10, 2020 Gordon Hecht

Those old time TV cops would have made great salespeople, because asking the right questions can help you solve the mystery of finding the right mattress for your shopper.

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ExpertSource Featured 

It’s the End of Retail (Again)

August 3, 2020August 3, 2020 Gordon Hecht

Compared to the history of the world, my history with our retail world is rather short, only about 47 years. I was lucky enough to start my first real job in May 1973, just ahead of a world-changing, albeit manufactured crisis that affected retail in a big way (see Crisis No. 1).

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Education ExpertSource Featured 

How to Calm Impatient Customers

July 27, 2020July 27, 2020 Gordon Hecht

Ask someone to describe a rice cake and they’d probably tell you “It’s about the same diameter as a CD, only 10 times thicker, and the CD tastes better.”

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ExpertSource Featured 

Let Your Customer Win the Battle if You Want to Win the War

July 6, 2020July 6, 2020 Gordon Hecht

I don’t believe in the old saw “The customer is always right,” but I do believe that it is our job to make them right.

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Education ExpertSource Featured 

The Match Game

July 1, 2020July 1, 2020 Gordon Hecht

Twenty years is a long time in the entertainment industry, and if you were watching television sometime between the Everly Brothers warbling “Crying in the Rain” (1962) and John Mellencamp belting out “Hurts So Good” (1982), then you probably saw Gene Rayburn host a show called “The Match Game.”

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Education ExpertSource Featured 

Horton Hears a Sale!

June 22, 2020June 22, 2020 Gordon Hecht

Theodore Geisel, who you may know better as Dr. Seuss, probably never thought of himself as a business writer.

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ExpertSource Featured 

What’s it Gonna Be, DYKWIA or VIP?

June 15, 2020June 15, 2020 Gordon Hecht

OMG! Sometimes I just have to SMH when I see all of the initialism used in modern day communication.

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News Briefs

Buy American: President Biden’s flurry of executive orders includes a directive that promotes the purchase of U.S.-made goods by federal agencies. The Economist
If You Build It… Big-box furniture and appliance chain Conn’s continues its multi-state expansion with the opening of two new Orlando locations next month, which will raise its store count to 151. Orlando Sentinel
Heartbreaker: Apple is warning iPhone owners that magnets within its mobile devices could interfere with pacemakers, defibrillators and other medical implants. CNN Business

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YourSource News is the news and information platform of BrandSource, the leading merchandising organization for independent appliance, home furnishings and consumer tech dealers. Its parent company, AVB, is a $20 billion member-driven co-op that provides merchandising, financing and digital marketing services to nearly 5,000 independent dealers in the U.S. and Canada. BrandSource’s affiliates include ProSource (consumer tech and custom integration); TRIB Group (rent-to-own); Mega Group (Canada); and HFA Buying Source, serving home furnishings dealers nationwide.

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