Compared to the history of the world, my history with our retail world is rather short, only about 47 years. I was lucky enough to start my first real job in May 1973, just ahead of a world-changing, albeit manufactured crisis that affected retail in a big way (see Crisis No. 1).
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Ask someone to describe a rice cake and they’d probably tell you “It’s about the same diameter as a CD, only 10 times thicker, and the CD tastes better.”
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I don’t believe in the old saw “The customer is always right,” but I do believe that it is our job to make them right.
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Twenty years is a long time in the entertainment industry, and if you were watching television sometime between the Everly Brothers warbling “Crying in the Rain” (1962) and John Mellencamp belting out “Hurts So Good” (1982), then you probably saw Gene Rayburn host a show called “The Match Game.”
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Theodore Geisel, who you may know better as Dr. Seuss, probably never thought of himself as a business writer.
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OMG! Sometimes I just have to SMH when I see all of the initialism used in modern day communication.
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You have to be a real tough cookie to survive, flourish and grow in 2020.
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By Gordon Hecht, Serta Simmons Bedding Walk-in shopping traffic has surely changed over the last few decades. Back in the
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Rule No. 1 of marketing, and retail in particular, seems to always be the same: If something works, then run it until you beat the snot out of it and watch it die.
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Today’s retail world may seem like a frightening chapter in a fairy tale. Here’s some thoughts on how to deal with the storybook characters you may have on your store team.
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