A Post-Thanksgiving Reminder
It’s never too late to give thanks
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Author: Gordon Hecht
The Two-Minute Warning
How to wring out every last sale of the year
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Life After Black Friday
Make it a December to remember
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What I Learned from Tia Beckford
Master crafts and salesperson Tia Beckford
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Sixty-Three Years in the Making
It takes far less time to win at advertising
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No Tricks or Treats
Just five simple steps for a November to remember
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Bye, Bye Baby
The boomers’ buying days are waning
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How to Merchandise a Mattress Floor
Don’t turn your store into a supermarket
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Everything Must Go
Lessons to be learned from a garage sale
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Retail’s Urban Legends
Believe them at your own peril
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Phoning It In
Caller inquiries are often missed opportunities
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For a Few Dollars More
An occasional C-note can make your P&L smile
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Fins Up Forever
Jimmy Buffett wrote the book on branding
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R-E-S-P-E-C-T
What goes around comes around
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Mattress Mayhem
How to avoid becoming the Baskin-Robbins of bedding
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Why You Need to Be at the Industry Shows
Pass on industry shows at your own peril
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The Learning Curve
With apologies to Alice Cooper, school’s never out for business
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It’s Getting Better All the Time
It’s a great time to be alive in this world of ours.
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Put Your Marketing Pedal to the Metal
This is no time to cut your ad spend
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Half of All Selling is 90% Mental
A better approach to sales floor math
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