Pieratt’s Pulls No Punches with TV Viewers

In his keynote address at last week’s Summit, Marcus Sheridan counseled members to be honest and transparent in their dealings with customers. But BrandSource dealer Michael Cox of Pieratt’s took that credo to new heights this week in a TV news report about delivery delays. Speaking on camera with local CBS affiliate WKYT, the Lexington, Ky.-based appliance, furniture, bedding and TV retailer was forthright about industrywide supply snafus and extended delays on special orders.

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Let’s Put on a (Virtual) Show: AVB’s Jennifer Baldwin on Staging Immersive Events

Last summer marked the industry’s first major foray into online trade events with BrandSource’s 2020 Virtual Convention. AVB’s Senior Leadership Team made the tough call early on in the interest of attendee safety as the pandemic continued to grip the nation, and it was up to the AVB Events team, led by Customer Experience GM Jennifer Baldwin, to make it happen.

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