About YourSourceNews.com

YourSourceNews.com (YSN) is the news and information site of AVB Inc., a Sacramento, Calif.-based merchandising and marketing co-op for independent appliance, home furnishings and consumer tech retailers. The site, which carries the tagline “The Voice of Independent Retail,” serves dealers, manufacturers, suppliers and service providers across all three product sectors with trend stories, industry updates, how-to articles, dealer profiles, and details on the latest initiatives from AVB and its BrandSource buying group subsidiary.

YSN is complimented by YourSource magazine, a quarterly print publication, and a bi-weekly YSN newsletter that summarizes the day’s top stories. In addition, YSN hosts the COVID Info Hub, an ancillary sister site that provides guidance, insights, tools, best practices and government resources to help independent dealers successfully navigate their businesses through the coronavirus outbreak.

AVB itself represents close to 5,000 independent retailers in the U.S. and Canada who together generate some $20 billion in annual sales. In addition to the core BrandSource buying group, AVB operates AVB Marketing, a full-service advertising, digital marketing and web services agency created expressly for BrandSource members. AVB also partners with a host of industry affiliates, including ProSource, the nation’s leading co-op serving independent consumer tech specialty retailers and custom integrators; TRIB Group, serving independent rent-to-own retailers; Mega Group/BrandSource Canada, serving independent dealers north of the border; and HFA Buying Source, serving independent home furnishings dealers nationwide.

AVB’s mission is to provide business solutions to meet its member dealers’ merchandising, marketing, financial and operational needs. Its suite of proprietary services includes retail financing, merchandising programs, training, website design and hosting, and marketing support. The latter include fast-loading websites; traffic-driving landing pages; search engine optimization and marketing; banner/display ads; email and social media campaigns; professional videography; and strategic planning.

AVB’s process begins with a full analysis of an independent dealer’s business and market; its customer experience model; and its challenges and opportunities for success. Together with the dealer AVB will develop a roadmap that outlines strategy and brand definition first, and tactics second, so that there is a clear path to implementation of a complete business plan.

AVB is equipped with the resources, experience and talent to provide retailers with the tools and guidance needed to be competitive, relevant and viable in the fast-evolving marketplace not only today, but tomorrow and beyond. YourSourceNews.com is one of those tools — a key communications platform serving BrandSource members as well as other independent dealers and the appliance, home furnishings and consumer electronics industries at large.

Who We Are: YourSourceNews Contributors