… and the AVB rebate tool is a game changer
YSN Staff
Heavy price promotion and discounting have always been a challenge in the appliance retail space, and 2024 was no exception.
In fact, promotion and discounting was as aggressive last year as it has ever been, especially on the websites of big-box appliance retailers.
In response, AVB worked tirelessly to launch Price Netter just in time for the 2024 holiday promotional window. Available exclusively on AVB’s industry-leading ALTA website platform, Price Netter is a game-changing rebate aggregation tool that stacks an item’s instant and mail-in rebates separately. This cutting-edge feature allows dealers to show their customers that all-important “final price after savings” net cost that includes all their discounts.
See: The Ultimate Tool for Competing on Price
As Chad Evans, AVB’s executive vice president of merchandising, noted, “This is the first time ever that an independent dealer can show their true pricing story online. No matter how well a dealer tells their price story in their store, they won’t even get a shot at the customer if they are perceived as being priced too high online. Price Netter changes all of that, and our dealers are winning because of it.”
Indeed, since Price Netter launched in November 2024:
- Customer rebate claims have climbed 40% vs. the same period in 2023
- Online rebate interaction including clicks and downloads is up 65%
And perhaps most telling, AVB’s appliance retail business has outpaced the box stores by about 10% over the last three months, Evans said.
“Price netter has been and will continue to be a game changer for BrandSource dealers,” he said. And given its impact after only three months, “I’m excited to see what an entire year of Price Netter will look like and how it will help our members continue to grow and excel.”
“It will be interesting to see where the ceiling is on this,” Evans added.
YSN publisher AVB BrandSource is the nation’s largest merchandising and marketing co-op for independent appliance, mattress, furniture and CE dealers.
