Summit’s Bedding University will sharpen your mattress sales skills
By Janet Weyandt, YSN
One of the highlights of Summit 2025’s education component will be Bedding University, a two-hour deep dive into the bedding industry.
Summit will be held March 23-26 at the Gaylord Opryland Resort & Convention Center in Nashville. Bedding University will take place 1-3 p.m. on Monday, March 24.
“Bedding University is a must-attend event for anyone in the bedding industry looking to stay ahead of the curve and learn from the best in the business,” said Chad Fischer, BrandSource’s recently named director of bedding solutions. “With two of the most recognized names in the industry set to present, attendees can expect to gain valuable insights and strategies that they can immediately implement in their stores.”
Industry Experts
The session will be led by:
- Bob Muenkel, a bedding expert with 36 years in the industry who now works as a consultant and holds training seminars, workshops and motivational sessions. Leveraging his expertise and background in psychology, he helps dealers craft their sales trainings and connect with consumers. At Bedding University, Muenkel will share three simple strategies to maximize each customer opportunity and create customer loyalty.
- David Perry, an award-winning trade journalist who has been covering the mattress industry for more than 40 years. At Bedding University, Perry will share consumer research to help mattress retailers tap into key consumer needs, and will break down the various demographic segments so members can develop successful selling strategies for each group.
Fischer, who will moderate the panel, said Bedding University offers member dealers an opportunity to make contact with colleagues in the industry and build relationships that can help their businesses.
“Overall, attending Bedding University is a valuable investment for anyone in the bedding industry looking to improve their skills, stay current with industry trends and ultimately drive success in their business,” he said. “With the opportunity to learn from top experts and network with industry peers, this event is a must for anyone serious about excelling in the bedding industry.”
For more information on Summit 2025 and to register, visit AVBevents.com/summit.
YSN publisher AVB BrandSource is the nation’s largest merchandising and marketing co-op for independent appliance, mattress, furniture and CE dealers.
