Whirlpool plans to up the ante over previous KBIS displays.
Creative installations and interactive exhibits await attendees
By Alan Wolf, YSN
Whirlpool’s exhibit space at this month’s Kitchen & Bath Industry Show (KBIS) in Las Vegas (Feb. 25-27) promises to match the host city in spectacle.
According to the manufacturer, guests at Booth W1801 in the West Hall of the Las Vegas Convention Center can expect immersive, sensory experiences that lend background and context to the company’s new Maytag and Whirlpool brand product lines.
See Me, Feel Me
For Maytag, the theme of power and performance will be conveyed through such imagery as “icy visuals” (supporting the Arctic Blue side-by-side refrigerator with a quick-chill PowerCold feature) and “furry finishes” (to showcase the front load Pet Pro laundry system). Other innovations visitors will “see, hear and feel” include a 30-inch-wide gas range with grill mode, and an advanced drying system dishwasher with a PowerBlast cycle that scours away stubborn foods.
“KBIS 2025 is the perfect opportunity for Maytag to demonstrate the next level of performance,” said Lindsay Jones, Maytag integrated brand manager. “We’re excited for visitors to immerse themselves in an environment that taps into every sense, showcasing how its appliances not only meet the needs of today’s households but exceed expectations in power, design and durability.”
Oops! …
On the Whirlpool side, creative installations and interactive exhibits will demonstrate how real-life family challenges drive the design and technology behind the brand’s product engineering. Interactive displays will include “The Hallway of Mishaps,” a larger-than-life installation of museum-style exhibits showcasing common household fails like “burnt breakfast-for-dinners” and “forgotten sweaters stinking up the washer.”
In contrast, guests in the “Gallery of Care” can interact with engineer-led videos to guide them through the new appliance lineup and demonstrate the features that improve life at home. These will include a smart, front load, Energy Star-rated laundry pair with a FreshFlow vent system and steam refresh cycle; a 30-inch electric smart range with air-cooking technology and WipeClean coating; and a 36-inch-wide counter depth French door refrigerator.
“Whirlpool appliances aren’t just made to help care for families every day; they’re made by people who care for their families every single day,” said Brianne Lemmen, kitchen brand manager. “Our goal in 2025 and beyond is to create products that help keep families on track, whatever life throws their way, and our booth at KBIS will showcase just that.”
For more information and complimentary KBIS registration, visit WhirlpoolPro.com/KBIS2025.
