Retailer of the Year winners recognized for industry innovation
YSN Staff
Four BrandSource members and partners were honored with the Home Furnishing Association’s (HFA’s) 2025 Retailer of the Year Awards. The honor recognizes high achievers in the industry for their leadership, innovation and dedication to elevating customer service.
Shannon Williams, the trade association’s CEO, said the winners set a high standard for the home furnishings business.
“This year’s award winners embody the passion, resilience and forward-thinking spirit that define the home furnishings industry,” Williams said. “Their achievements inspire us all and underscore the importance of collaboration and dedication in driving the industry forward.”
This year’s winners include:
HFA Retailer of the Year (over 50 employees)
Lacks Furniture of McAllen, Texas
Lacks Furniture, a BrandSource member for two years, was selected for its commitment to creating exceptional customer experiences and fostering a workplace culture rooted in innovation and teamwork.
“Known for its adaptability and dedication to excellence, Lacks has continuously raised the bar in the home furnishings industry,” the HFA said. “Their efforts in combining cutting-edge technology with personalized customer service have earned them this well-deserved recognition.”
HFA Emerging Star
Elizabeth Ann Howell, Miskelly Furniture
Miskelly Furniture, based in Pearl, Miss., is a seven-location powerhouse that has focused on expanding both its brick-and-mortar holdings and its tech expertise in recent years. It’s been part of BrandSource for five years.
Howell, vice president of design and culture at Miskelly, manages the visual department and the visual design for all Miskelly showrooms and also serves as the buyer for Elizabeth Ann Home, a curated collection at Miskelly Furniture.
“Elizabeth Ann Howell has proven to be a rising star in the home furnishings industry,” the HFA said. “Her innovative approaches to leadership, strategic vision and dedication to team development have positioned her as a force to be reckoned with. Elizabeth’s efforts to blend traditional values with modern strategies exemplify what it means to be a trailblazer for the next generation of industry leaders.”
HFA Manufacturer of the Year
The Georgia-based resource for rugs, pillows, textiles, furniture, wall decor and lighting is a prominent BrandSource partner at national events.
See: Surya Helps Spur Members’ Profits
According to the HFA, Surya was recognized for cutting-edge designs and exceptional product quality.
“Their commitment to innovation, sustainability and customer satisfaction has made them a leader in the manufacturing sector,” the trade group said. “Surya’s ability to anticipate and adapt to market trends ensures that their offerings resonate with consumers and retailers alike, making them a deserving recipient of this year’s Manufacturer of the Year Award.”
HFA Trailblazer Award
Todd Wanek, CEO of BrandSource partner Ashley Furniture
Ashley is a major BrandSource partner, even participating in a new expansion of the FTS Direct mixed container program. According to the HFA, Wanek’s leadership has propelled Ashley Global Retail to new heights.
“As a trailblazer, Todd has consistently driven innovation and set new industry standards,” the HFA said. “His emphasis on sustainability, adaptability and creating value for customers and stakeholders alike has earned him widespread respect and recognition.”
More to Come
According to the HFA, each winner has made significant contributions to the industry and has shown resilience, creativity and leadership in a fast-changing market. Over the coming months, the HFA will visit the winners’ showrooms and share more stories about each company.
