Innovate, lead and succeed
By Paul MacDonald, ServiceSource
Are you ready to empower your service business for lasting success? Are you facing profitability challenges in your operations? Want to explore new opportunities and elevate your service operations to unprecedented heights?
Join us next month at the ServiceSource 2025 Institute of Service Management (ISM) Certification course and achieve the distinguished BrandSource Certified Service Manager/Shop titles. Explicitly designed for service management education, this dynamic virtual event is your gateway to valuable insights and skills crafted to drive your service business forward.
In today’s fiercely competitive market, standing out is vital. With BrandSource Certified Service Manager certification, you’ll gain access to field-tested strategies to strengthen your company’s position as a top-tier sales and service provider in your region. This engaging virtual program offers a unique opportunity to enhance your expertise and propel your service department toward peak performance.
Why Choose BrandSource Certification?
Comprehensive Curriculum: Our course is thoughtfully designed to equip you with the latest industry insights and best practices. The four 2.5-hour Zoom classes cover crucial topics including CSR training, managing online reviews and optimizing service department efficiency. From mastering service financials to successfully recruiting technicians, you’ll gain a holistic understanding of what it takes to run a thriving service operation.
Boost Profitability: Discover how to leverage the cost of a truck roll to set professional, profitable service rates. Learn innovative strategies to deliver exceptional service that meets and exceeds client expectations, driving loyalty and long-term success.
Stay Ahead of Industry Trends: In a rapidly evolving landscape, staying competitive means anticipating trends and adopting emerging technologies. Our certification empowers you with the tools to lead your service business into the future.
Don’t miss this opportunity to elevate your leadership skills and excel in service management. Join our dynamic virtual event to start your journey toward becoming a 2025 BrandSource Certified Service Manager.
Click here to explore course details, review member pricing and to register, or contact me directly at the email and phone below.
Act now — seats are limited to just 20 participants, so secure your spot and invest in the future success of your service department today!

Paul MacDonald, AVB’s senior ServiceSource lead, ran his own 38-tech service business and is a past president of the UASA. He currently operates The Expert Service Program, which helps servicers run their operations more efficiently and profitably. You can reach Paul at (647) 500-7785 or Paul.M.MacDonald@brandsource.com.