BrandSource Names Chad Fischer Director of Bedding Solutions

Brings 15-plus years of mattress industry experience

YSN Staff 

Chad Fischer

AVB BrandSource has formally announced the addition of Chad Fischer to its merchandising team as director of bedding solutions. 

With more than 15 years’ experience in the mattress industry spanning both the retail and vendor segments, Fischer brings a wealth of knowledge and expertise to this newly created role. His background includes nine years as bedding director of the Nationwide Marketing Group and two years as general manager of the mattress division at Mega Group USA prior to its merger with Nationwide. 

Before that he served as national sales manager for Serta Mattress Co., further solidifying his understanding of the industry and building valuable relationships. 

Growth Strategies 

In his new post, Fischer will be responsible for developing and implementing growth strategies for BrandSource’s burgeoning bedding division. He will work closely with vendors and industry partners to ensure the success of the group’s independent dealer members as they navigate the ever-evolving retail landscape. 

“We are thrilled to welcome Chad to our team, where his extensive experience in bedding will be invaluable as we continue to innovate and grow this division,” said BrandSource President Tom Bennett. 

Added Fischer, “I am excited to join the BrandSource team and help lead the bedding division to new heights. I look forward to leveraging my experience and expertise to deliver innovative solutions and drive growth for our members.” 

Fischer can be reached at Chad.Fischer@BrandSource.com.  

YSN publisher AVB BrandSource is the nation’s largest merchandising and marketing co-op for independent appliance, mattress, furniture and CE dealers. 

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