Michelin-rated celebrity chef Gordon Ramsay has partnered with Thor on a new line of kitchen appliances.
Gordon Ramsay lends his name to a high-performance collection
By Janet Weyandt, YSN
BrandSource luxe partner Thor Kitchen has connected with one of the world’s most famous chefs for a new collection of appliances designed to bring expert-level cooking into reach for everyone.
The Thor Kitchen x Gordon Ramsay Collection, which launched this fall, builds upon the vendor’s existing line of appliances and adds Ramsay’s input for performance and quality.
The grouping features a tilt panel gas range in 30-, 36- and 48-inch sizes along with electric ranges, French-door refrigerators and dishwashers. Each appliance is available in a stainless steel finish with optional handle sets in bronze, rose gold and Ramsay’s favorite, navy blue. The collection also includes a limited-edition black series.
Tailor Made
“Thor Kitchen is a dream partner for me,” Ramsay said in a statement. “I worked with Thor in testing and approving the products, ensuring that each piece meets the highest standards. It means a lot to me to bring such a high-quality line that I trust to home chefs who are striving for culinary excellence, no matter their skill level.”
Ramsay is a multi-Michelin-starred celebrity chef, who has made his mark on the culinary world with eateries around the globe and a long list of TV shows in the U.S. and Britain.
Anthony Arano, president of Thor Marketing Group, said the new collection is especially well suited for independent appliance dealers.
“This product is ideal for BrandSource dealer members specializing in luxury brands within the design segment,” he said. “It meets the standards of the world’s most renowned chefs and is tailored for home kitchens. With this collection, professional-quality appliances are no longer exclusive to professional chefs and commercial kitchens, making them accessible to everyone.
Affordable Luxury
“Thor Kitchen has always focused on bringing luxury-built products to consumers at an affordable price, and we continue that commitment with the Gordon Ramsay line, designed for everyday chefs on a budget,” Arano said.
See: Thor Brings Pro-Style Kitchens to Budget-Conscious Consumers
Kyle You, Thor co-owner and co-founder, added that partnering with Ramsay exemplifies his company’s commitment to combining performance with affordability.
“What sets Thor Kitchen apart is our commitment to making professional-grade appliances accessible,” he said. “We believe that first-class culinary results shouldn’t require a hefty investment. We’re proud to offer a suite of appliances that delivers both luxury and value, transforming home kitchens with tools designed for every level of chef.”
