The Peak, Bedgear’s new 100,000-square-foot facility in Salt Lake City, will serve the company’s West Coast and Canadian customers. 

Massive new Bedgear facility in Utah will be new western HQ

YSN Staff 

BrandSource partner Bedgear has officially opened a new 100,000-square-foot manufacturing and distribution facility in Salt Lake City.  

Like the company’s eastern operation in Rock Hill, S.C., the new state-of-the-art facility, dubbed The Peak, is designed to enhance operational efficiency and improve delivery times and customer service levels in the western U.S. and Canada. It will also serve as the company’s West Coast headquarters, which previously had been in California.  

Bedgear said the new facility will play a crucial role in expanding its manufacturing capabilities and will be a key part of its distribution network, reducing delivery times in the western U.S. and Canada to four days or less. The Peak has also begun direct-to-consumer fulfillment, and plans are in place to integrate a full product lineup and full-scale direct-to-consumer fulfillment by 2025.  

The opening of The Peak was celebrated with a ribbon-cutting ceremony attended by CEO and founder Eugene Alletto, Gov. Spencer Cox of Utah and Salt Lake City Mayor Erin Mendenhall.  

“This move not only aligns with our mission to enhance recovery through proper sleep but also positions us within a community that shares our values and passion for health, wellness and the great outdoors,” Alletto said. “Salt Lake City offers an inspiring environment for innovation, and we are excited to collaborate with local partners and engage with a community that prioritizes business, technology, wellness and an active lifestyle. Together, we can continue to revolutionize the way people sleep and recover.” 

Bedgear’s other facilities include the 300,000-square-foot South Carolina operation, a factory in China and its headquarters in Farmingdale, N.Y.  

As part of the grand opening, Bedgear donated 150 sheet sets, 100 mattress protectors and Performance-brand pillows and infant care kits to Ticket to Dream, a charitable organization that provides essentials to children in foster care. 

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