Partners with ACB to develop new RSA incentives
YSN Staff
Serta Simmons Bedding (SSB) has forged a strategic partnership with the New York-based Advertising Checking Bureau (ACB), a leading solutions provider of consumer rebate and sales incentives services.
The partners said the new pact is designed to “revolutionize and optimize” Serta’s current spiff program, which rewards retail sales associates (RSAs) for selling eligible products to consumers.
The ACB solution includes an online program resource that offers configurable processes, customized reporting, payment services and dedicated customer support.
The SSB Rewards Program, which officially launched in late June, has already experienced tremendous growth, both in terms of participant adoption and satisfaction, the companies noted. They said the new partnership marks the beginning of “a collaborative effort to find innovative new ways to reward and interact with RSAs” and build meaningful and long-standing relationships with all program participants.
Smooth Transition
“ACB has managed a smooth transition of our program from our previous supplier, ensuring satisfaction for our RSA participants,” said Chris Geruso, Serta’s vice president, sales activation & pricing analytics. “We look forward to ACB’s continued guidance and expertise as we look for new ways to transform and elevate our program.”
Added Charlie Farah, ACB’s vice president of business development, “As our partnership continues, our top priority will focus on [Serta’s] success and the ongoing support of SSB’s RSA program participants.”
With the new SSB Rewards Program set in motion, all SSB RSAs are invited to participate and provide their feedback to ensure the best experience possible, the partners said. To learn more about the program or to register, RSAs can visit SSBrewards.com.
