The HUB provides a comprehensive solution for implementing and managing a sell plan.
Manage your sell plan with the HUB CRM
By Kate Morris, AVB Marketing
Effective management of a sell plan is crucial for any retailer aiming to maximize sales and optimize inventory.
Among its many functions, the HUB — AVB’s customer relationship management (CRM) platform — can provide a comprehensive solution to manage and implement a sell plan seamlessly. Here’s how retailers can leverage the HUB to streamline their sales strategies and drive results.
Understanding the Sell Plan
A sell plan is essentially a curated list of products that a store encourages its salespeople to promote during their sales cycle. This list can be based on various criteria, such as profit margins, overstock or other strategic recommendations. For BrandSource members, managing this sell plan effectively means the difference between moving products efficiently and facing stagnant inventory.
Leveraging the HUB for Sell Plan Management
The HUB offers a robust platform for managing sell plans with a variety of features designed to make the process intuitive and efficient. Here’s how it works:
Integration with POS Systems
The HUB seamlessly integrates with your point-of-sale (POS) system to pull in real-time data. With this information, you can make informed decisions about which products to include in your sell plan, focusing on items with high margins or those that are overstocked and need to be moved quickly.
In addition, you can manage your sell plan as a data point in your POS system, which will automatically flow over to the HUB as the data changes.
Creative Visualization with Colored Tiles
The HUB’s products page allows dealers to use colored tiles for easy visualization. These tiles can indicate which items are on the sell plan, making it straightforward for salespeople to identify and prioritize these products during customer interactions.
This visual cue helps maintain consistency across the sales team and ensures that the focus remains on promoting the designated products.

Dynamic Saved Searches
Dealers can create saved searches within the HUB that dynamically update as new data comes in. For example, if certain products become overstocked or if there are changes in profit margins, the saved search criteria will automatically adjust the sell plan to reflect these changes.
This dynamic feature ensures that the sell plan is always relevant and aligned with current business needs, reducing the manual effort required to keep the plan updated.

Automated BrandSource Sell Plan
For dealers who prefer a more hands-off approach, the HUB offers the BrandSource Sell Plan. This plan is curated and updated regularly by the AVB Marketing team, ensuring that your store always has a current and effective sell plan in place.
By opting for the BrandSource Sell Plan, dealers can save time and resources, relying on expert recommendations that are tailored to enhance sales performance.
Benefits of Using the HUB for Sell Plan Management
- Efficiency: The integration with POS systems and the dynamic nature of saved searches means that sell plans can be managed with minimal manual intervention. This allows sales managers to focus more on strategy and less on administrative tasks.
- Effectiveness: The ability to visualize the sell plan through colored tiles helps in quick identification and action. This leads to more effective sales pitches and a higher likelihood of moving targeted products.
- Adaptability: The HUB’s dynamic features ensure that the sell plan can adapt to changing circumstances, such as inventory levels and market trends. This adaptability is crucial for staying competitive in a fast-paced retail environment.
- Convenience: For those who’d rather not manage sell plans manually, the BrandSource Sell Plan provides a convenient alternative that ensures your store is always working with a current and optimized plan.
Conclusion
The HUB offers a versatile and powerful solution for managing sell plans in a retail setting. By leveraging real-time data, creative visualization tools, dynamic searches and automated plans, retailers can enhance their sales strategies, improve inventory turnover and, ultimately, boost their bottom line.
Whether you prefer to manage the sell plan yourself or take advantage of the BrandSource Sell Plan, the HUB provides the tools you need to succeed.

Kate Morris is GM of product for AVB Marketing, the e-commerce, digital advertising and social media arm of YS publisher AVB Inc. Contact Kate at kate.morris@avb.net.