AVB’s New Price Netter rebate aggregator shows shoppers their final discounted cost
By Michael Cox, AVB Marketing
It’s the most difficult sales hurdle for your business: Convincing shoppers you’re priced competitively with those big-box warehouse stores and national retailers.
Well, I have some big news to share — AVB Marketing has just introduced a new website feature that will help you do just that.
Meet Price Netter, a somewhat ambiguous name for a game-changing tool that showcases rebates — both instant and mail-in — in a way that’s easy for consumers to understand. Price Netter provides a first-of-its-kind experience for online shoppers by presenting that all-important “Final price after savings” net cost to the customer.
See: A New Approach to Rebates
How does Price Netter do this? The process includes:
- A prominent callout on products on the catalog lineup page to alert users that significant savings are available.
- A prominent and detailed rebate savings overview on product pages showing the promotion’s end date and the different combinations of qualifiers available to maximize the available savings.
- A “Details” overlay with more promotion information, a downloadable PDF of the complete rebate program and a link to a shoppable catalog of all qualifying products.
- A new cart page experience that tallies up the savings dynamically based on the products added to the cart, along with line-item details of any instant savings, mail-in savings, the price a consumer pays at checkout and the final net price after all discounts, instant savings and mail-in rebates are applied.
A New View
Gone are the days of customers believing your prices are higher than the national retailers. You can now show a final price after all savings on your website that will often be lower than the warehouse stores, once you combine national vendor rebate offers with our powerful BrandSource-exclusive rebates.
Led by AVB VP Chad Evans, BrandSource’s expert merchandising team is the engine behind this new tool, with the merchandising team loading all the complex options and possible pricing combinations based on rebate requirements and qualifications. This knowledgeable team will ensure that your website provides complete but accurate qualifying savings to users as they browse your product catalog and build their shopping cart for checkout.
No Muss, No Fuss
Plus, with the BrandSource merchandising team loading most national vendor rebates and BrandSource-exclusive rebates, no additional steps or effort is necessary on the part of the member to take advantage of the new website tool.
Just in time for the most important retail month of the year, BrandSource and AVB Marketing are rolling out Price Netter for most rebates beginning today, Nov. 6. This powerful new feature is available to all BrandSource members on our ALTA platform with Series 5 and higher websites.
Be ready for your new competitive advantage to help your website and business outmatch the biggest retailers in the nation, as Price Netter is now live on the ALTA website platform.
Michael Cox is product manager of AVB’s industry-leading Alta e-commerce website platform. Contact him at Michael.Cox@avb.net.
