How to stay ahead in the digital age
YSN Staff
In his Nov. 11 podcast, Mark Kinsley, president/CEO of Englander Mattress and founder of online bedding resource The FAM, spoke with Mike Magnuson, CEO of consumer shopping guide Goodbed.com, about the brave new world of mattress marketing.
In a wide-ranging discussion, the two unpacked why The New York Times and Forbes dominate affiliate sales, how AI and algorithms shape consumer trust and what brands must do to stay ahead in a chaotic digital age. Replete with humorous anecdotes and actionable insights, Kinsley described the 40-minute episode as “a wake-up call for retailers navigating the intersection of tech and trust in 2024.”
Among the key takeaways:
- Who’s truly driving the online mattress market
- How poorly trained algorithms are churning out low-value recommendations and eroding consumer trust
- The importance of reliable data to beat the pay-to-play game and ensure long-term success
You can listen in on the conversation here.
