AVB Marketing keeps BrandSource websites compliant
By Kate Morris, AVB Marketing
In today’s digital age, privacy and data security have become paramount concerns for both businesses and consumers.
As online privacy regulations continue to evolve, websites are now required to adopt more transparent practices when it comes to tracking and data collection. AVB Marketing, in partnership with OneTrust, is proud to introduce a new “Accept All/Reject All” cookie consent banner across all BrandSource and ALTA websites. This update ensures compliance with emerging privacy laws and enhances user trust by providing greater control over personal data.
Why Cookie Consent Matters
The introduction of stricter privacy laws in multiple states reflects a growing emphasis on protecting users’ data. In the past eight months alone, five states have implemented regulations mandating websites to obtain explicit user consent before placing cookies on their devices. Over the next 18 months, 15 additional states are expected to enact similar laws. These changes are not just legal formalities; they are critical for safeguarding user privacy and ensuring responsible data management.
Failing to comply with these laws can expose businesses to significant risks, including:
- Legal Action: Users may pursue legal claims if their privacy rights are violated
- Financial Penalties: Regulatory agencies are empowered to levy hefty fines for non-compliance.
- Reputational Damage: A breach of trust due to poor data practices can harm a brand’s reputation.
Enhancing User Trust and Data Security
The new cookie consent banner on your website serves as a transparent mechanism for users to manage their data preferences. This not only aligns with legal requirements but also fosters trust by showing a commitment to user privacy. Transparency in how data is collected and used helps reassure visitors that their information is handled responsibly.
While there is an anticipated 10-12% reduction in tracked conversions as some users choose to reject cookies, this is a small price to pay for enhanced compliance and security. Ensuring users have the power to control their data builds a loyal customer base and demonstrates your business’s dedication to ethical data practices.
Staying Ahead of the Curve
As digital privacy laws become increasingly stringent, it’s crucial for businesses to stay proactive. Implementing robust cookie consent solutions not only mitigates legal risks but also aligns with best practices for data management. By adhering to these evolving standards, businesses can protect themselves from potential legal and financial fallout while strengthening customer relationships through enhanced transparency.
For any questions or additional insights into how these changes might affect your business, feel free to reach out to your AVB Marketing team, which is guiding your website for the future of digital privacy and data security.
Kate Morris is GM of product for AVB Marketing, the e-commerce, digital advertising and retail operations arm of YSN publisher AVB Inc. Contact Kate at kate.morris@avb.net.
