Tony Chivari to lead digital marketing, brand strategy
YSN Staff
BrandSource vendor partner Bassett Furniture has named Tony Chivari its new chief marketing officer.
“We are very excited to welcome Tony to the Bassett team as we continue our journey to become a national omni-channel provider of beautifully designed home furnishings,” said Rob Spilman, Bassett chairman and CEO. “Tony has worked with our digital marketing and e-commerce organization for most of 2024 as a consultant and we mutually concluded that the opportunity to grow Bassett’s business would be better served by Tony becoming a full-time member of our team.”
Chivari previously held comparable positions with 1-800-flowers.com and Gem Shopping Network, and most recently was CEO of Whimsical Gifts.
“In addition to the good work already underway on the digital front, Tony will lead a comprehensive review of our brand strategy across all media where we market our broad range of transactional and custom-designed products,” Spilman said. “We are excited by the progress that we have made this year and believe that Tony’s leadership will place the Bassett brand on a path to future growth.”
