Jennifer Lingenfelter of Logel Appliance
Logel Appliance named Dealer of the Year at BrandSource Convention 2024
YSN Staff
When Ed and Barbara Logel started Logel Appliance in 1963, the couple offered little more than one washing machine in a garage. More than 60 years later, the founders are still involved in what became a full-service appliance store, along with their daughter, co-owner Jennifer Lingenfelter, and a host of other family members.
Logel Appliance of Strykersville, N.Y. was named Dealer of the Year for the North Atlantic Region during the 2024 BrandSource Convention and EXPO in Dallas. Lingenfelter and her husband, Paul, were honored during the event.
The third-generation business grew from that garage to an after-hours appliance shop to a fully assorted appliance and mattress retailer and servicer. A second location was added in 1988.
Family Affair
Of the founders’ seven children, son Christopher worked in the business and is now retired. Jennifer remains co-owner and her sister, Sarah Logel Welker, heads up accounting. In addition, Sarah’s son Kurtis, who started coming to the store as a toddler, now runs the service department.
Logel Appliance has been a member of BrandSource since 1990 and utilizes many of the programs and platforms available through AVB Marketing.
“The success of our business wouldn’t have been possible without the education, networking and buying power that AVB BrandSource has given us,” Jennifer said. “The growth experienced when we took advantage of the website and marketing opportunities have been phenomenal.”
The company sources product through the New England Appliance Group (NEAG), an AVB affiliate, in a relationship that was facilitated by BrandSource.
“We are thrilled with this new partnership,” she said.
Time Well Spent
Jennifer acknowledged that although it can be a struggle to work out the logistics of attending BrandSource national events, it’s always worth it in the end. “I’m always glad I did because I come home with new ideas and perspectives,” she said. “We all need this time to regenerate, and it will absolutely benefit you and your business.”
The BrandSource Dealer of the Year awards are presented annually to members who have demonstrated a continued commitment to excellence in the retail industry and to their fellow BrandSource dealers. The winners, who are selected by the members within each of the group’s 14 regions, also show their support of BrandSource and its vendor partners by attending regional meetings and national events such as the annual Convention and Summit.
YSN publisher AVB BrandSource is the nation’s largest merchandising and marketing co-op for independent appliance, mattress, furniture and CE dealers.
