Jay Jeffrey accepts his Dealer of the Year Award at the 2024 BrandSource Convention.
Jeff’s Appliances lauded as Dealer of the Year during BrandSource Convention
YSN Staff
For three generations, the Jeffrey family has maintained the culture established by patriarch James “Jeff” Jeffrey, who started Jeff’s Appliances in 1961.
Over the decades since, the Nitro, W.V. business has thrived because of its commitment to building relationships with the people in the community. Jeff’s Appliances was named the 2024 BrandSource Dealer of the Year for the Tri-State Region during the group’s national Convention in Dallas.
Owners Jay and Chanda Jeffrey were honored at the buying group’s awards ceremony, which was a highlight of the annual show.
Last Man Standing
Now led by the founder’s grandson Jay Jeffrey, Jeff’s Appliances is one of the only local independent appliance retailers in the area.
The company has been a member of BrandSource for more than 21 years, and the co-owner credits the group for helping his business thrive.
“You think you are joining a buying group like BrandSource for better leverage with pricing through the manufacturers, but actually you find out it is a complete package, with industry-leading websites and marketing tools to promote your business,” Jeffrey said. “The support both through the Tri-State Region and nationally in BrandSource has set us up for a bright and profitable future.”
The BrandSource Dealer of the Year awards are presented annually to members who have demonstrated a continued commitment to excellence in the retail industry and to their fellow BrandSource dealers. The winners, who are selected by the members within each of the group’s 14 regions, also show their support of BrandSource and its vendor partners by attending regional meetings and national events such as the annual Convention and Summit.
YSN publisher AVB BrandSource is the nation’s largest merchandising and marketing co-op for independent appliance, mattress, furniture and CE dealers.
