Allstate rolls out exclusive Premium Furniture Protection Program
By Chris Trewin, Allstate Protection Plans/SquareTrade
We’ve got some exciting news for all our BrandSource dealers — Allstate Protection Plans is launching a new Premium Furniture Protection Program that’s set to bring big benefits to both you and your customers.
Comprehensive Coverage That Keeps Customers Happy
Let’s talk about what your customers care about most: protecting their furniture. Our new Premium Furniture Program is all about giving them peace of mind. We’re offering two levels of coverage — standard and premium — so you can match the right plan to the right customer.
The standard furniture coverage takes care of the everyday accidents that happen at home. Whether it’s a spill, a rip or a broken hinge, this plan has your customers covered. It also protects against damages like chips, burns, heat marks and even damage to mirrors.
For those customers who want a little extra, premium furniture coverage is the way to go. It includes everything in the standard plan plus coverage for bubbling, cracking, warping or peeling of finishes, and even electrical component failures. We’ve also added a one-time coverage for animal damage and a professional cleaning service to keep furniture looking sharp.
And don’t forget our mattress coverage. This program protects against stains on the mattress when a mattress protector has been used, as well as stains or defects on the mattress protector, ensuring your customers’ mattresses stay in top condition.
See video, below:
Boost Your Profits with Strong Margins
In today’s retail world, every bit of margin matters, and that’s where this program really shines. With a gross margin of 60% at suggested retail, you’re looking at a solid boost to your bottom line. This isn’t just about offering a protection plan — it’s about making sure your business stays profitable and competitive.
We’re also throwing in up to an extra 3% in quarterly rebates, so there’s even more money to be made. And because we’re excited to get this program off the ground, we’ve got some special deals for early birds. If you sign up at next week’s 2024 BrandSource Convention and get your paperwork in by Oct. 1, you’ll double your rebate on the first four quarterly payments after launch. Sign up between Nov. 1 and Dec. 31, and you’ll still get double the rebate on your first two payments.
Why Allstate Protection Plans?
Partnering with Allstate means you’re offering your customers top-notch protection that they can trust. Our program is easy to sell, and it’s packed with value that your customers will appreciate. Plus, it’s a great way to build loyalty and keep your customers coming back.
We’ve made it easy for you to get started. Just hop online to AllstateBrandSource.com to register, or reach out to our team at brandsourcedealer@squaretrade.com if you have any questions. We’ve even got a QR code to make signing up as quick and painless as possible:
Don’t Miss Out — Join the Allstate Premium Furniture Program Today!
Designed exclusively for BrandSource dealers, the Allstate Premium Furniture Protection Program is a win-win for everyone, and we’re excited to have you on board.
Sign up today and give your customers the peace of mind they deserve with the trusted security of Allstate.
Chris Trewin is senior director, growth strategy at Allstate Protection Plans/SquareTrade, a provider of extended service programs for appliances, furniture and consumer tech and a valued AVB BrandSource partner. For more information or to arrange for in-store training, visit Squaretrade.com/brandsource or write to brandsourcedealer@squaretrade.com.
