What to Watch for at Las Vegas Market

Serta’s new Beautyrest Black Hybrid collection will take center stage at the SSB showroom.

BrandSource partners are making a splash at massive furniture show

YSN Staff

One of the best parts of this week’s Las Vegas Summer Market is the wide array of new product introductions by BrandSource vendor partners that pepper the five-day event.

Running now through Thursday, Aug. 1, the Las Vegas Market is a massive home furnishings trade show drawing thousands of exhibitors and designers, making it one of the year’s most important events for the furniture industry.

Among the latest introductions on display at the World Market Center is the Beautyrest Black Hybrid mattress from Serta Simmons Bedding (SSB). The new collection is designed to complement SSB’s Beautyrest Black Quilted line on showroom floors, as well as appeal to consumers’ unique comfort needs. Some of its key features include new InfinitiSculpt™ memory foam, Micro Diamond™ memory foam and a Sleep Climate™ surface for temperature management and elevated design.

The line will begin shipping nationally in mid-October.

Other new launches on the agenda at this week’s Market include:

  • Legends Home: Introducing the Branson Collection, inspired by the Arts and Crafts movement of early 20th century America.
  • Bedgear: Introducing the Aspen Performance pillow, which features React™ technology that adapts to the user’s body, a dual-chamber design for customized comfort, and air vents to prevent heat buildup.

Many other AVB partners are holding special events and extending exclusive offers to BrandSource members attending the show, including:

  • Furniture of America
  • Crestview
  • Nourison Home
  • Malouf
  • Emerald Home
  • International Furniture Direct

In addition, Furniture Technology Source (FTS), BrandSource’s home furnishings division, has two permanent spaces in the World Market Center:

  • B-1400: The FTS Experience Center, headquarters for all the digital programs and platforms designed especially for independent dealers of home furnishings.
  • B-756: The showroom for FTS Direct, the-sourcing container program, as well as private-label bedding from BrandSource vendor partners.

For more information, visit LasVegasMarket.com.

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