LG aims to spread good cheer with its social media challenge.

The company wants to make a positive impact on your social feeds

YSN Staff

LG has launched a global social media challenge to amplify its “Life’s Good” catchphrase by encouraging customers worldwide to create and share moments of everyday optimism on their social media feeds.

Running across TikTok and Instagram, the challenge encourages participants to foster a more positive environment on their social media feeds by posting optimistic moments and selfies featuring the “finger heart” gesture — a popular symbol among K-pop idols created by forming a mini-heart with the index finger and thumb — using the hashtags #Lifesgood and #Optimismyourfeed.

The hope is that the optimistic messaging will eventually tilt people’s social media algorithms toward delivering more positive posts.

“LG is committed to delivering on its promise of ‘Life’s Good,’” said Kim Hyo-eun, vice president and head of LG’s Brand Management Division. “We believe there is real power in approaching life with an optimistic attitude, and our … social media challenge is all about embracing the opportunity to inspire more positive activities in the virtual and real world.”

A Positive Influence

The social media challenge is part of LG’s “Optimism your feed” campaign and original content playlist that, when interacted with, will pull more uplifting and encouraging posts. Created in collaboration with global influencers known for their positive impact, including Tina Choi, Victoria Browne, Josh Harmon, Team1llusion, Lenna Vivas and Samuel Weidenhofer, the playlist has garnered over 1.2 billion views across TikTok, YouTube and other social media platforms within the first three weeks of its release.

Related: LG Reminds Us, and Gen Z, that Life’s Good

“We are all brand ambassadors of LG,” said CEO William Cho. “If each of us starts brightening our surroundings one step at a time, I believe LG will one day become a company that truly radiates positivity, helping to create better lives and a better world.”

“Life’s Good” is a play on the manufacturer’s initials, which were consolidated from the Korean company’s original name, Lucky Goldstar.

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