New Serta Simmons Collections Designed to Build Loyalty

The new Serta Classic collection provides three support zones to spare owners from counting sheep.

Product launch arrives in time for the Summer Market

YSN Staff

Serta Simmons Bedding (SSB) is unveiling two new collections just in time for the Las Vegas Summer Market.

The launches of both collections continue the pace of 2024 new product introductions for SSB. In combination with recent Beautyrest Black and Serta iComfort launches, the company expects to deliver more than 25,000 placements at more than 6,000 retail store locations in the first half of this year, according to a press release from SSB.

Beauty Sleep collection

The new Beauty Sleep collection features original Beautyrest Pocketed Coil technology for consistent support, comfort and value. The collection is available in quilted innerspring and hybrid constructions.

Key benefits of the Beauty Sleep models include:

  • Firm or plush 815 density original Beautyrest Pocketed Coil technology for consistent, comfortable support
  • AllCool gel memory foam that contours the body for increased pressure relief
  • AirCool foam with a unique channeled design that allows airflow through the mattress for cool, comfortable sleep

Serta Classic Collection

The new Serta Classic collection was designed to give consumers quality and comfort at an affordable price with three support zones designed for essential lower back care and classic comfort.

Serta Classic is offered at two levels: standard and enhanced. Each mattress features a soft, breathable cover, as well as PillowSoft Aire foam to provide greater cushioning while promoting airflow. The enhanced level offers additional pressure relief with gel memory foam for superior comfort. 

Creating Customer Demand

“With these new launches, we’re introducing new consumers to our brands, so they can ultimately start the step-up journey,” said SSB’s Chief Marketing Officer Tim Oakhill. “The Serta Classic consumer will one day be a Serta iComfort consumer, and the Beauty Sleep consumer will one day be a Beautyrest Black consumer.”

Serta Simmons new-product pipeline will extend over the coming months. For Serta, this includes Perfect Sleeper X, iComfortPro and Perfect Sleeper Pro, as well as Serta Classicmattress-in-a-box. For the Beautyrest platform, this includes Beautyrest Black hybrid and the Beauty Sleep mattress-in-a-box collection.

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