New concept vehicle is a luxe kitchen on wheels
YSN Staff
GE Appliances’ super-premium Monogram brand has teamed up with Lexus to design a bespoke concept vehicle for culinary, wine, and spirits aficionados.
The special edition Monogram GX, created to promote the recent debut of the all-new 2024 Lexus GX, is essentially a luxury kitchen on wheels. Specialty features include:
- Monogram’s 30-inch Smart Flush Hearth Oven
- Monogram’s Forge Heated Ice Press, which creates a sphere to chill bourbon or spirits
- Pressure-fitted cutouts on the exterior side panels for exterior wine, bourbon and glassware storage
- A rear cold drawer and an additional cold console compartment in the back seat
- A plating station, including cutlery and trash bin, positioned within the trunk
- A wine and spirits bar, replete with bar kit, glassware, bitters and cutting board.
“This unique pairing of unexpected luxury cooking while away from home is created with signature pieces from Monogram that elevate the everyday,” said Julie Burns, executive director of Monogram appliances. “The Monogram GX puts an entirely new spin on the road trip experience with a crafted, culinary journey.”
The super SUV, which made its official debut last week at the Food & Wine Classic in Aspen, Colo., was inspired by the Monogram Designer Collection and created by Complete Customs in concert with the brand’s creative director, Richard T. Anuszkiewicz, and Monogram’s industrial design team.
See: GE Aims High at KBIS
The collaboration resulted in such sumptuous details as a two-toned custom-patterned leather interior in camel; an emphasis on brass and titanium metal; Dekton slate stone accents; custom rims; and exterior detailing.
“Our Lexus GX was designed to … create amazing experiences on the road,” said Cynthia Tenhouse, vice president, Lexus marketing. “Together with Monogram, Lexus is taking the GX experience to a new level, where road adventures meet culinary experiences.”
