Learn how to grow your ‘opt-in’ list at this complimentary session 

By Andy Kriege, YSN

Looking to elevate your SMS marketing efforts? AVB marketing partner Podium has scheduled its second webinar of the new year with BrandSource members in mind.

This latest online session, to be held Tuesday, Feb. 27th, at 1:00 pm CST, will address the use of text marketing to boost retail sales, with a special focus on growing your “opt-in” list. According to the company, 75% of consumers prefer marketing offers on their phones via text messages, making the text inbox “the new frontier” in communication.

The webinar will also help unpack the intricacies of effective SMS marketing and help you achieve tangible results in driving foot traffic to your store.

“We’re diving deep into the critical task of building a strong list of opted-in contacts,” said Kelly Suzuki, Podium’s director of business development. “It’s the cornerstone of any successful SMS marketing campaign, and we’re here to equip you with the tools and strategies you need to make it happen.”

Related: Texting Your Way to Sales Efficiency

Podium will offer practical advice, actionable tips and proven best practices aimed at attracting more subscribers and boosting engagement from your customers and potential buyers. “From innovative techniques to capture audience interest to ensuring compliance with regulations, we’ll cover the essentials to help you maximize your reach and impact,” Suzuki said.

Q&A Session 

At the end of the webinar there will be a live Q&A session where Podium’s experts will be available to answer your questions.

Can’t Attend Live?

No worries. Podium will provide access to the session in its entirety on demand so you can catch up at your convenience.

BrandSource members can register for the event here, and will receive a recording of the session upon request.

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