AVB’s furniture force is powering into the new year
By Anastasia Stefanova, AVB Marketing
FTS, the digitally-powered home furnishings arm of AVB BrandSource, is charging into the new year on a head of steam.
Backed by AVB Marketing (AVBM), the FTS team is kicking off 2024 with a host of marketing enhancements designed to boost your business, take on the competition and fulfill any revenue resolutions.
Leading the charge is BrandSource’s industry-leading website catalog, the culmination of a two-and-a-half-year drive to building the best catalog in the furniture business. As a result, the FTS catalog now boasts over 200 brands and continually updated and optimized with new and discontinued items. What’s more, our websites provide increased pricing capabilities for many brands and categories via cost or regular price in LINQ, and now feature inventory columns for Ashley, Coaster, Flexsteel and Legacy Classic, with more on the roadmap for 2024.
And to ensure that current and future customers can experience these features, AVB websites include built-in and industry-leading SEO functionality, which is maintained and optimized at a platform level to drive business to your digital store.
New for 2024 is a just-launched offering from FTS and AVBM: MTEQ Furniture Bundles. These turnkey packages allow members to opt into a fully integrated technology and marketing solution designed to align retail, e-commerce and digital marketing needs with a single customizable bundle at a single, desired budget tier. With website, retail solutions and marketing all rolled into one, members are able to better reach and service their local customers with a single solution.
Furniture members can also choose to opt into MTEQ Marketing, a promotional, always-on marketing plan with group dollars, to engage their customers with robust monthly campaigns. MTEQ Marketing is available as a standalone option for BrandSource furniture dealers, allowing you to receive as much as $6,000 in additional AVB-funded marketing dollars each year. That’s thousands in free advertising dollars!
Rounding out our New Year marketing initiatives is a new collaboration with Serta Simmons Bedding (SSB) that aligns national Beautyrest and Serta offers with our President’s Day and other group programs. These 100% co-op-able marketing programs allow you to capitalize on mattresses’ high margins and drive more sales during peak promotional periods. Keep an eye out for more programs featuring SSB this year.
For more information on these or any FTS features and services, please write me at the email below, or contact Michael Posa, general manager of home furnishings and FTS lead, at Michael.Posa@avb.net.
Anastasia Stefanova is director of marketing/home furnishings at AVB Marketing, the advertising, e-commerce and digital marketing arm of YSN publisher AVB BrandSource. Contact Ana at Anastasia.Stefanova@avb.net.
