Famous Tate’s Jason Horst and mascot “Tater” tout the Salvation Army’s Angel Tree wish list campaign on a local morning show.

Famous Tate steps up big in Salvation Army toy drive

By Andy Kriege, YSN

In this season of giving, BrandSource member Famous Tate partnered with local Tampa station WFTS to host this year’s Salvation Army Angel Tree program.

The retailer’s 11 showrooms became hubs for the annual charity campaign by posting the holiday wish lists of underprivileged Tampa kids on paper angels that adorned the stores’ Christmas trees.

“Our local ABC affiliate asked if we would be the corporate sponsor this year,” said Jason Horst, Tate’s VP and director of marketing. “We felt it would be a great way to use our showrooms as convenient places to pick up a wish list and drop off gifts. We were happy to help out.”

Related: Famous Tate Fights Food Insecurity

Left, ‘Tater’ loading toys bound for the Salvation Army’s collection site. Right, Famous Tate’s mascot and staff strived to fulfill the wish lists of over 2,500 needy kids throughout the county.

Tate had already placed Christmas tree displays within its stores and only needed to add the angels. However, customers were met with some competition when it came to the actual wish lists. “Our staff was very generous and many took a list home to purchase the items themselves,” Horst said. “We even ran out of lists and had to re-stock our stores with more. That’s a good problem to have!”

The sponsorship was a win for the TV station, the Salvation Army and for Famous Tate. As Horst explained, “The live broadcasts let viewers know about the opportunity to help children,” as did the more than 100 promotional spots that aired. The TV spots also bolstered brand awareness for Famous Tate by featuring “Tater,” the company mascot, who joined Horst on screen in delivering a message of giving.

“Tater” was a hit with the camera crew.

What’s more, the sponsorship included a couple of appearances on the station’s “Morning Blend” show. “That gave me the opportunity to talk about the great deals going on for appliances and beds at our stores, as well as how easy it is was to participate in the Angel Tree program,” Horst said.

The Salvation Army wrapped up the program December 12 following what Horst described as “a tremendous response” from the community. “People began to stop in as soon as the station started airing the spots,” he said. “We all saw people bring in the gifts with a smile, knowing a child in need will be receiving just what they asked for this Christmas.”

See also: Famous Tate Helps the Homeless

He added, “As an independent dealer, it’s great to get behind grassroots community events and provide the support that enables organizations like the Salvation Army to make a difference. We aligned ourselves with a great charity, and our customers got to share in the Christmas spirit.”

YSN salutes the good people at Famous Tate for making a difference in lives of so many deserving kids this holiday season. 

YSN publisher AVB BrandSource is the nation’s largest merchandising and marketing co-op for independent appliance, mattress, furniture and CE dealers.

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