Actress Drew Barrymore vaunts LG’s counter-depth Max French-door fridge before lifestyle expert Danny Seo.
Talk show host partners with appliance brand
By Alan Wolf, YSN
LG Electronics’s kitchen and laundry appliances will be featured throughout the fourth season of TV’s “The Drew Barrymore Show” under a year-long partnership with the actress’s syndicated talk show.
As part of the collaboration, the products will appear in various segments in which Barrymore and guests demonstrate lifestyle hacks designed to simplify and enhance everyday life, the manufacturer said.
The product line debuted on the show yesterday (Oct. 24) when lifestyle expert Danny Seo shared his secrets to healthy cooking, using LG’s 30-inch electric cooktop; 9.4-cubic-foot smart true convention double wall oven with air fry and steam sous vide; and 26-cubic-foot counter-depth Max French-door refrigerator with four types of ice.
“We are continually looking for opportunities which demonstrate product solutions that enhance daily routines and benefits our reliable home appliances have to offer,” said Jose Cardona, LG’s senior director of home appliance brand marketing. “Partnering with ‘The Drew Barrymore Show’ not only provides us with a platform to share our appliance innovations, but it also gives us a chance to work with Drew, who exemplifies LG’s core mission of creating a better life for all in a brave and optimistic way.”
Upcoming shows will highlight holiday hosting guidelines, laundry hacks and other “ways to make life easier” using LG appliances, the vendor said. Local stations that carry the show along with air times can be found here.