ProSource Welcomes Two New Vendors

Liberty and Pangea join its supplier ranks

By Alan Wolf, YSN

ProSource, AVB’s A/V and custom integration affiliate group, has added two new partners to its supplier ranks: Liberty and Pangea Audio Distributing.

Liberty is a long-established global leader in A/V infrastructure, including wires, cables and connectors, and features one of the industry’s most broad and diverse product catalogs, which includes award-winning A/V and USB over IP, universal video conferencing (BYOM) solutions, kitted room systems, and Liberty CX remote monitoring, management and support software.

Jim Kozicki, ProSource’s VP of business development, said the addition of Liberty “brings a wide array of products and services as well as some unique commercial solutions that will provide added benefit to our membership.” Specifically, the new partnership means more choices for the group’s commercial and residential dealers, ProSource said, and direct access to one of the industry’s simplest, most dependable and affordable lines of infrastructure, adapters and extenders, electronics, power supplies, installation tools and consumables.

The group’s other new addition, Pangea Audio Distributing, is a developer and manufacturer of high-performance, high-value audio accessories, including cables, audio furniture and its Record Doctor line of vinyl record care products. The company says it is dedicated to bringing consumers high-end audio at sensible prices through “the ideal combination of style, value, and reliability.”

“ProSource members expect the best from their vendors, and we’re ready to meet their demands,” said Steve Niemi, Pangea’s director of global sales. “It’s a privilege to be part of a buying group that offers a slew of benefits for dealers and vendors alike.”

Added Kozicki, “ProSource is proud to welcome Pangea Audio and Record Doctor to our family of vendors. Pangea will give our members some great furniture and accessory options. We look forward to working with them on growing and building a strong partnership that will mutually benefit Pangea and our member dealers.”

ProSource is a member-governed, not-for-profit buying cooperative representing more than 600 custom integrators and specialty retailers across the U.S. With annual sales of over $6 billion, ProSource is the nation’s largest CE specialty merchandising group, which allows it to negotiate strong programs with manufacturers, help independent dealers stay relevant to consumers and keep the specialty A/V channel competitive.

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