The updated Beautyrest Harmony collection offers advanced motion isolation and support while incorporating more sustainable materials.
Serta updates Harmony, expands Black line at show
By Alan Wolf, YSN
Serta Simmons Bedding (SSB) introduced an updated Beautyrest Harmony collection and an expanded Beautyrest Black line at this week’s just-concluded Las Vegas Market.
The updated Beautyrest Harmony collection offers advanced motion isolation and support while incorporating more sustainable materials, the company said. Highlight features include advanced motion isolation and improved support; a lush, durable sleep surface made from plastic bottles gathered from coastlines and ocean-bound waterways; three layers of cooling technology in the top-of-the-line model; and premium pressure relief thanks to Beautyrest’s ActiveResponse Memory Foam that contours to the body to help alleviate aches and pains.
The collection, which consists of innerspring and hybrid options, will be available at a suggested retail price range of $699 to $2,199 (queen).
Meanwhile, SSB has followed last year’s relaunch of the premium Beautyrest Black line with the introduction of an all-new Beautyrest Black B-Class. The new foundational model brings the line’s core support, pressure relief and cooling benefits to a broader segment of sleepers, and will be available in innerspring and hybrid options at suggested retails ranging from $1,999 to $2,399 (queen).
Shipping for both collections will start in September.
Elsewhere at the SSB showroom, the company unveiled a new brand marketing campaign for its recently introduced Perfect Sleeper and Serta iComfortECO collections. Highlighting Serta Perfect Sleeper, the campaign “demonstrates the restorative power of comfort, both physical and emotional,” the company said, with the iconic Serta sheep taking on their new role as “shepherds of comfort.” The campaign kicks off this month across national cable, CTV platforms and digital and social channels.
“We are committed to not only delivering innovative products to sleepers, but also supporting our valued retail partners with strong marketing initiatives that drive traffic to their stores,” said Laura Brewick, President of Serta, SSB. “Our new campaign helps deliver on this promise by underscoring the trademark comfort of the Serta brand while also celebrating those who provide comfort to others on a daily basis.”