Meet Whirlpool’s New President of Operations

Alessandro Perucchetti has returned to Whirlpool’s Benton Harbor headquarters as head of U.S. operations.

Alessandro Perucchetti comes back across the pond

By Andy Kriege, YSN

Alessandro Perucchetti

Alessandro Perucchetti is calling Benton Harbor home for the second time.

Perucchetti, formerly a VP overseeing Whirlpool’s European marketing, operations and consumer services, was named president of U.S. operations and a corporate executive VP in March. He recently returned from Italy to the company’s global headquarters in Michigan to assume his new post, which includes a seat on the corporate executive committee.

In this new role, Perucchetti oversees Whirlpool’s U.S. commercial and business operations, encompassing brand strategy, marketing, sales, consumer services and integrated supply chain, which includes the company’s U.S. and Mexico plants.

Perucchetti started out at Whirlpool in 2002 with a job at the appliance maker’s European headquarters, then located near his hometown of Varese, Italy. Whirlpool was the largest employer in the area, Perucchetti recalled, and took the job more out of curiosity than anything else, never suspecting it would lead to a career and several international moves.

“I ended up there just because of their location,” he said in a statement. “It was not my passion to start, but it became my passion.” He began in sales and by 2010 was offered a new role in marketing. The job was based in Benton Harbor and necessitated his first move to the States. Although the new position was more than half a world away, the prospect was “exciting rather than daunting,” he said. 

After working in both the U.S. and Europe, Perucchetti can discern the differences in the two markets’ business styles. Diversity, complexity and agility are strengths of his European counterparts, he said, while Americans excel at strategic thinking and creating processes. “If you combine the two, you can learn a lot, and you can have a lot of possibilities,” he said.

In the wake of the pandemic, Whirlpool focused all its skill sets on fixing its supply chain issues. Now, Perucchetti said, the company can return to the care, nurturing and growth of its portfolio of brands and products, “making sure they appeal to all generations of buyers and solve problems in their lives.

“I am passionate about products,” he said. “Two-thirds of American homes contain a Whirlpool product. That is a unique responsibility, and it grounds us in our focus of improving life at home.”

Returning now to Southwest Michigan felt like a homecoming for Perucchetti and his family, as two of his three children were born in the U.S. and all three kids have been reconnecting with old friends. But the new operations president is also thrilled to assume his new responsibilities in Benton Harbor. “I am excited to return to the U.S. to help deliver product leadership and continue the work being done to build a resilient supply chain,” he said.

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