FTS Direct program to formally launch at Convention
By Alan Wolf, YSN
Furniture Technology Source (FTS), the digitally-augmented home furnishings arm of AVB BrandSource, is taking its commitment to members to a new level with the introduction of a direct-sourcing program called FTS Direct.
Under the new initiative, to formally launch at Convention 2023, FTS will select, curate, import and ship split container loads of factory direct products for BrandSource members only. By pooling their buying power, dealers can enjoy close to factory-direct pricing without committing to a full container of merchandise, while FTS negotiates ocean freight from Asia and drayage from ports.
What’s more, each imported product will be accompanied by a complete package of merchandising and marketing material, including images and descriptive content, provided by FTS and plugged into LINQ for website display.
FTS Vendor Relations Manager Luke Larsen said FTS Direct is just the latest development in the buying group’s emphasis on building power for members in the home furnishings channel.
“Furniture remains the fastest-growing category at BrandSource and FTS Direct is intended to deliver flexibility, value and resources to keep our members growing, profitable and independent,” he said.
The first pre-sold trial containers are already on order in a beta test of the program, which kicks off with an FTS Direct reclining series of leather and fabric motion upholstery. For those attending Convention, a sample leather sectional from the collection will be on display at the FTS Direct booth.
For details on FTS Direct product, pricing and logistics, contact Larsen at firstname.lastname@example.org or call (920) 475-9591.
YSN publisher AVB BrandSource is the nation’s largest merchandising and marketing co-op for independent appliance, mattress, furniture and CE dealers.