Finding talent was top of mind at last month’s region meetings

By Paul MacDonald, ServiceSource

I made the rounds at this season’s BrandSource region meetings and just like last year, economic conditions drove my message to members.

Along with setting service rates and percentage of warranty work, recruitment was a top topic at the fly-ins.

Undoubtedly, with 3.4% unemployment and 11 million jobs open, you’re still struggling to find service technicians and staff in general. An Indeed ad alone won’t cut it in today’s market. If you missed the recent ServiceSource Thursdays Coffee Break session with CareerPlug on where to find qualified technicians, you can watch it here. Point is, it’s time to get creative with your recruitment strategies. Posting job openings on your media feeds and on industry job boards like the one at Fred’s Academy, and adding a link to your Indeed ad in your email signature, are three such successful, outside-the-box tactics.

By way of example, check out this simple-to-create post from my friend Cate Bloom of AAA Appliance Service Center in Chicago, which is more about lifestyle opportunities and less about the candidate’s requirements. The simple but effective video was created in-house and at zero cost. AAA Appliance hired four new technicians as a result of its social media efforts CareerPlug postings.

Separately, we also asked members to share their best service practices during last Summit’s ServiceSource roundtables. These were their five top recruitment ideas:

Where/how are you finding technicians for your company?

  1. Hire from within (mostly install/delivery)
  2. Offer good pay
  3. Use CareerPlug,, ZipRecruiter
  4. Facebook
  5. Community college

So get creative and aggressive in your ongoing candidate searches. Review your website’s careers page to make sure it is inviting and engaging. And if you don’t have one, get one. They’re free from CareerPlug for members using Alta websites.

Paul MacDonald, AVB’s senior ServiceSource lead, ran his own 38-tech service business and is a past president of the UASA. He currently operates The Expert Service Program, which helps servicers run their operations more efficiently and profitably. You can reach Paul at (647) 500-7785 or at

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