Whirlpool Names New Global Design Director

Moser will be based at Whirlpool’s Global Consumer Design Center, currently under renovation on the company’s Lakeview Campus.

Automotive vet Rob Moser to steer next-gen appliance design

By YSN Staff

Whirlpool has tapped Rob Moser as vice president of global consumer design, effective immediately.

Moser joins Whirlpool from Ford Motor Co., where he served as global head of product management and experience design for Ford Next, the auto maker’s autonomy and mobility businesses. He succeeds Tisha Johnson, who left the company in December after two years in that role.

Rob Moser

In his new post, Moser and his team will be responsible for “overlaying consumer insights and usage scenarios against global design trends to create the look and feel of the coming generations of home appliances,” Whirlpool said. Collaborating with a global team, he will also lead design strategy and implementation across all laundry and kitchen appliance platforms and consumer packaged goods (CPG) product categories.

“We are excited to welcome Rob to Whirlpool Corporation,” said Roberto Campos, executive vice president, global product organization, who cited Moser’s design expertise and business acumen. “Rob will be leading a group of world-class designers and innovators, and their work together will enhance product leadership and help to improve lives at home for years to come.”

“I was honored to join Whirlpool as VP of global consumer design,” Moser said in a LinkedIn post. “I’m extremely grateful for my friends at Ford and the fantastic Ford design team for shaping my growth over the past three years. I now look forward to working with another fantastic design team in driving Whirlpool’s design vision and creating exceptional experiences for all of our customers worldwide.”

Moser and his team will be based at Whirlpool’s Global Consumer Design Center on the company’s Lakeview Campus in Benton Harbor, Mich. The facility is currently undergoing a $15 million renovation that will “help enhance collaboration and ideation across the global design team,” the vendor said.

Prior to his three years at Ford, Moser was VP of global experience and design at HP, and before that was design manager, design innovations, at Fiat Chrysler. A Detroit native, he studied industrial design at the College for Creative Studies in Detroit, Mich., and L’Accademia Italiana in Florence, Italy, and received an MBA from the McCombs School of Business at The University of Texas. 

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