Welcome to ServiceSource Thursdays!

Grab some coffee and connect with your fellow servicers 

By Paul MacDonald, ServiceSource

Mark your calendars, BrandSource servicers. In fact, circle every Thursday of the month.

The BrandSource National Service Committee (NSC) recognizes how important service is to a company’s brand and reputation in the marketplace. Therefore, the NSC is calling on servicing dealers to acknowledge and celebrate their service departments each and every Thursday, and BrandSource will help you do it. 

Here’s how:

On the first Thursday of each month, check your inboxes for the latest ServiceSource newsletter.

Then, on the second Thursday of the month, join us for a ServiceSource Coffee Break at 1 p.m. CDT. Step away from the hubbub and join one of our service vendor partners for a 10-minute presentation on their product or service, followed by a 45-minute open discussion with everyone on the call.

Things kick off next week (May 11) with a visit from CareerPlug’s Britta Wing, who will talk about finding qualified techs. Yes, these will be virtual Zoom meetings, but there will be plenty of time allotted for service discussion among members. Think networking, people! Click here to register.

But wait, there’s more: On the third Thursday of every month, join us for an Ask the Factory session, also at 1 p.m. CDT, beginning on May 18 with GE’s Customer Care Director Tracey Janey. Each month we’ll invite the leadership of a manufacturer to provide an update on what’s new at their brand and then open up the floor to members, who can ask the executive about their policies and procedures. Boy, will this be informative! (We can’t, however, discuss warranty rates, which would be illegal under antitrust law.) To register, click here.

The ServiceSource Thursdays Zoom meetings are open to BrandSource members only, require pre-registration and will be recorded should you miss a session.

Finally, on the fourth Thursday of the month, wait for it … On the fourth Thursday of every month we ask service dealers to hold a ServiceSource Huddle within their service departments. Huddle meetings take only 10-15 minutes and are an opportunity to celebrate the good reviews you garnered that month and to learn from any negative reviews you may also have received. We urge you to take this opportunity to celebrate your team and acknowledge all they do for your company, your customers and your brand reputation.

So mark your calendars and grab that cup of Joe. We’ll see you next week …

Paul MacDonald, AVB’s senior ServiceSource lead, ran his own 38-tech service business and is a past president of the UASA. He currently operates The Expert Service Program, which helps servicers run their operations more efficiently and profitably. You can reach Paul at (647) 500-7785 or at paul.m.macdoanld@pmdgroup.ca.

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