Spring Air will introduce its Back Supporter Hybrid Collection to BrandSource members at this summer’s 2023 Convention.
Brings more mattress options to members
By Alan Wolf, YSN
Spring Air International, a top 20 U.S. bedding manufacturer, has received approved vendor status by AVB BrandSource.
Under the new partnership, BrandSource members who choose to carry the brand on their sales floors will have access to Spring Air’s entire assortment, beginning with the company’s Back Supporter Hybrid collection. According to the vendor, the mattress provides exceptional, longer-lasting back support thanks to a center-support design that uses high density, individually-encased coils along with a patent-pending, carbon neutral eco-friendly base.
The Back Supporter Hybrid series will be on display at BrandSource’s 2023 Convention in Nashville this August, to be followed by opportunities with Spring Air’s higher-end and luxury collections, including Chattam & Wells. “If a BrandSource store can handle the price points and would like to target a more affluent consumer with luxury bedding, this is their opportunity, and we will support them,” said Spring Air President Nick Bates. “We intend to cast a wide net.”
Bates described BrandSource as “a great organization for us to be affiliated with,” citing its $24 billion in purchasing power and 4,500 locally-owned stores — 1,300 of which are focused on bedding.
“This is a group that is passionate about what consumers want today, and their dealer membership receives a comprehensive program of rebates, bonuses, co-op funding and product discounts that make it very attractive to purchase from their vendor partners,” he said. “Our entire licensee network is excited about this new relationship, and we look forward to introducing these dealers to the Spring Air brands.”
Michael Posa, AVB’s general manager of home furnishings, is equally keen about the new pact. “Through this partnership Spring Air is opening up its entire product offering to our members, so we expect this to be a seamless program in a sometimes complicated business,” he said. “The BrandSource membership is enthusiastic about this new partnership with Spring Air.”
Founded in 1926 and based in Woburn, Mass., Spring Air products are produced in nearly 50 countries through an extensive international network. The company said it is committed to helping retailers drive business while leveraging its brand reputation for trust and integrity, and is proud of its ability to service retail customers across the continental U.S.
YSN publisher AVB BrandSource is the nation’s largest merchandising and marketing co-op for independent appliance, mattress, furniture and CE dealers.