ProSource Adds More Members in Busy Q1

ProSource President Jim Pearse welcomes new members at Summit 2023.

Latest additions bring over $85 million in new volume

By Andy Kriege, YSN

The first quarter of 2023 was auspicious for BrandSource electronics affiliate ProSource, which added eight new Custom Integrator (CI) members and one new PRO member to the specialty group.

Together, these new members will contribute more than $85 million in annual revenue to ProSource, furthering its ranking as the largest A/V and integration merchandising and marketing organization in the country.

ProSouce defines CI-level members as those generating up to $5 million in annual revenue, and PRO-level members as those generating over $5 million. 

Related: ProSource ‘Plugs In’ to Summit 2023

The new CI members are:

•          Kreative AV, Malden, Mass.

•          Electronic Solutions of Greenville, Winterville, N.C.

•          Zettacomm, San Carolos, Calif.

•          PrimeECS, Irvine, Calif.

•          Reference Media, Bellingham, Wash.

•          Garrett Integrated Systems Northwest, Boise, Idaho

•          Garrett Integrated Systems, Battle Ground, Wash.

•          Phoenix Systems, Alpharetta, Ga.

The new PRO member is of Pompton Lakes, N.J.

“ProSource continues to attract high-quality new members with key initiatives including ProSource University, Academy and our Lighting Technology Certification,” said Sherry Dantonio, VP of education and member recruitment. Dantonio was also excited about the rapid growth of the organization. “Each new member we add contributes to our overall success by sharing their experience with others,” she said.

ProSource is a member-governed, not-for-profit cooperative representing more than 575 custom integrators and specialty retailers. With annual sales of more than $6 billion, ProSource is the largest specialty CE merchandising group in the U.S., which allows it to negotiate stronger programs with manufacturers, help independent dealers stay relevant to consumers and keep the specialty A/V channel competitive.

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YSN publisher AVB BrandSource is the nation’s largest merchandising and marketing co-op for independent appliance, mattress, furniture and CE dealers.

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