New Leaf ‘Treasures’ BrandSource Members

New Leaf’s J.R. Zirkelbach, left, with cash prize winners Ed and Kevin Stewart of Stewart’s TV & Appliance

Dealers were prized at the company’s Summit EXPO booth

By YSN Staff

Several lucky BrandSource members who visited New Leaf Service Contracts’ Summit 2023 EXPO booth walked away with more than a high-margin extended service program.

At last month’s show in Las Vegas, visitors were encouraged to partake in New Leaf’s treasure chest of cash giveaways as a way of saying, “Thanks for stopping by.” Among those rewarded with denominations of between $5 and $100 were Ed Stuart, president of Stewart’s TV & Appliance in Elyria, Ohio, and his son, service tech Kevin Stewart (see photo, above). The top winner, however, was Maytag Channel member Mario Escobar of Quality Maytag in El Paso, Texas, who left $50 richer in cash and multiple times more in future attachment sales.

“It’s always terrific to see friends, strengthen relationships and begin new ones,” said J.R. Zirkelbach, New Leaf’s business development executive. Dozens of old and new customers visited the booth, where they learned about the service plan provider’s 5-Star program that provides full product replacement, 50% back on unused five-year plans, and up to a 5% volume rebate. “It’s a big hit,” Zirkelbach said of the product.

Besides handing out free money at Summit, Zirkelbach also led a pair of member training sessions on the first day of the show, and in his spare time shares his 30 years’ experience in retail and the extended warranty industry as a guest columnist for YSN.

YSN publisher AVB BrandSource is the nation’s largest merchandising and marketing co-op for independent appliance, mattress, furniture and CE dealers.

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