Samsung Stresses Sustainability at KBIS 2023

Samsung enlisted digital artist Matt Jacobson to create 100 computer-generated art prints that can be ordered as replaceable door panels on Bespoke refrigerators.

Promotes personalization, connectivity with Bespoke appliance line

By Alan Wolf, YSN

At this week’s massive Kitchen & Bath Industry Show (KBIS), Samsung used its customizable Bespoke appliance line to advance the integration of personalization, connectivity and sustainability in white goods.

Built around a core refrigerator series with interchangeable door panels, the collection has since expanded into built-in cooking, laundry and floor care products that are imbued with Samsung’s energy-saving SmartThings-connected services platform. And the company promises more of the same in 2023.

See: Futuristic Fridges Take Center Stage at CES

“Sustainability, connectivity and personalization are top of mind for today’s homeowners and homebuyers,” said Ik Soo Choi, executive VP and head of the sales and marketing team for Samsung’s Digital Appliances Business. “We’re excited to be back at KBIS to showcase how our products inspire people to create sustainable living spaces that truly reflect their personal style, with connectivity that empowers new ways of living.”

On the eco-front, SmartThings can automatically optimize settings in select connected appliances to reduce energy consumption. The technology, which cuts power usage by up to 15% in compatible refrigerators, 20% in ACs and up to 35% in washers, earned Samsung the industry’s first mass market Smart Home Energy Management Systems certification by the U.S. Environmental Protection Agency (EPA).

Samsung has also developed a laundry cycle and filter, now available in Europe and coming soon to the U.S., that cuts microplastic emissions by up to 54%.

To further expand Bespoke’s custom door-panel options, which already include personal photos and artwork, Samsung partnered with digital artist Matt Jacobson to create 100 computer-generated art prints that are free to access through Feb. 13 and can be ordered as printed panels from Samsung for $300 per section. 

“We’re inspiring our customers to express their creativity in ways never before offered in the home appliance category,” said Shane Higby, head of Samsung Electronics America’s Home Appliance Business. 

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